Image: Sean Connery with the Aston Martin, DB5 | Source: Aston Martin

The Tale of Two Iconic British Brands: Aston Martin and James Bond

The name’s Martin, Aston Martin. The luxury British carmaker has long been linked with the action of Bond films since the appearance of the Aston Martin DB5 in Goldfinger, in 1964.

It was one simple exchange between by the Hollywood-royalty, Sean Connery’s Bond and Desmond Llewelyn’s queue in the movie signalled the start of a historic relationship.

Where’s my Bentley?
Oh, it’s had its day, I’m afraid.

That’s all it took to spark the affair between the two British icons which now spans eleven bond films and nearly 50 years of cinema history.

The DB5 Aston Martin model is where it all began – with a total of featuring in 7 films, before eventually being replaced by the DBS in 1969’s On her Majesty’s Secret Service.

At the time, Aston Martin was establishing itself as a powerhouse in luxury car production thanks to its strong racing performances and design features. So, it’s no surprise the worldwide phenomenon of 007 and Connery’s charisma, boosted the attention Aston Martin received globally.

By the 1970s Aston Martin and James Bonds were the perfect on-screen duo, proving to be a lucrative investment off-screen.

Good times were followed by harsher ones as the two brands went on hiatus; partly due to trying to separate new Bond actor Roger Moore from previous star Connery – due to troubling economic times.

Thankfully, the separation ended with Timothy Dalton’s 1987 debut, as the super spy and the Aston Martin V8 Vantage became his new companion. The Living Daylights, 1987 Bond film featured the most gadget-ridden bond car ever with both a volante and coupe version of the car on display.

A new Bond actor meant a new Bond car. As Pierce Brosnan began his stint as James Bond, the iconic Aston Martin DB5 from the earliest movies returned for an exhilarating car chase in 1995s Goldeneye. The V12 Vanquish became the big star in follow-up Die Another Day, 2002, as the first modern, on-sale Aston Martin since the late 1980s.

A legacy surely now set in stone, Daniel Craig stepped into Bond’s boots to begin the most recent decade of the automotive and onscreen collaboration.

Casino Royale, 2006, was the first Bond film to feature two Aston Martin models, including the latest Aston Martin DBS model as well as featuring the classic DB5.

The Aston Martin DBS became a classic in its own right thanks to its part in one of the most memorable moments of the film – a high-speed chase, which ends in the Aston flipping mid-air seven times – a new world record.

Daniel Craig’s next outing as Bond Skyfall, 2012, saw the DB5 returning again for its sixth appearance alongside the spy and positioning itself as a certified pop culture icon.

Continuing through the modern era, both parties seem keen on keeping the relationship rolling with Aston Martin even creating custom vehicles based on input from directors. Spectre included the highly anticipated DB10 developed specifically for the film by the company’s in-house design and engineering teams.

Most recently, the Aston Martin, 2020 DB11 is the basis for the next supercar in a Bond film.

Upcoming, No Time To Die, will feature the DBS Superleggera, designed using the Aston Martin DB11 platform. Of the 26 on-screen performances of James Bond, nearly half have incorporated an Aston and the latest instalment No Time To Die will continue the legacy.

It’s a stunningly triumphant partnership that’s so far culminating in the 2021 Aston Martin DB11; the most powerful and efficient ‘DB’ production model in Aston Martin’s history. A stunning example of luxury performance.

You may be wondering what is the Aston Martin DB11 price; the Aston Martin DB11 Coupe starts at A$382,495 for the basic trim level. The Aston Martin DB11 convertible starts at A$406,495.

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