kanye west

Kanye West at Madison Square Garden 2016 Source: Dimitrios Kambouris, NBC

Yeezy x Gap Engineered by Balenciaga Releases Later This Year

Grammy award-winning artist Kanye West, now known as Ye, recently announced a new line of Yeezy Gap products in collaboration with luxury European fashion house Balenciaga – known as Yeezy Gap engineered by Balenciaga.

Ye shared on Instagram what appears to be a three-way contract involving, Gap, Yeezy and Balenciaga.

It combines the creative prowess of Ye and Demna Gvasalia, Balenciaga’s creative director with the iconic American brand, Gap – it seems a match made in hype heaven.

Especially remembering the Yeezy Gap round puffer jacket crashed Gap’s website when it went on sale last year. The limited-edition jackets that retailed for around A$278 now sell for over A$10,000 on resale sites, according to Vogue.

This first of its kind launch sees Ye’s peerless vision bring together the most influential designer of his generation, Demna, with iconic American brand, Gap. Yeezy Gap engineered by Balenciaga continues Ye’s commitment to bringing creativity to the forefront and delivering his vision of utilitarian design for all.

Yeezy Gap press release.

According to multiple sources, including Yeezy Mafia, the first release in the collaboration will be in June 2022 and drop online at yeezygap.com. 

It is a vision come true to work with Gap and Demna, the creative director of Balenciaga, to make the incredible products available to everyone at all times.

Ye and Demna have previously worked together, with the Balenciaga creative head, involved with Ye’s tenth studio album DONDA. Demna creative-directed the stage sets and live streams of the 2021 album’s listening events as well as designing its highly sought-after merchandise. He was also the mastermind behind Ye’s ex-wife Kim Kardashians’ memorable all-blacked-out Met Gala look.

Talking to Vogue about the collaboration Demna expressed his excitement about continuing to work alongside Ye.

There are very few people that I know, especially of Ye’s caliber, who really understand my work so well. He makes me come out of my comfort zone and be a better designer. There’s no ego when we collaborate, just a mutual drive to evolve and do something great and new.

Demna

Balenciaga has certainly been making big fashion moves recently. Its other collaborations include creating a range of hybrid creations with Gucci and teaming up with gaming giant Fortnite for a limited collection of pieces.

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