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Fiji Kava (ASX:FIJ) - MD & Founder, Zane Yoshida
MD & Founder, Zane Yoshida
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  • Health and wellness company Fiji Kava (FIJ) has launched its range of ‘noble kava’ capsules with Coles
  • These new capsules are uniquely created to provide a safe alternative to prescription medicines
  • These capsules aim to promote sleep, calm nerves, and relax the mind and body
  • Kava is a medicinal drug that is native to the South Pacific which relaxes muscles and induces feelings of wellbeing
  • Fiji Kava has ended the day 6.74 per cent in the green, with shares trading for 9.5 cents each

Health and wellness company Fiji Kava (FIJ) has launched its range of ‘noble kava’ capsules with Coles.

These new capsules, which are labelled Sleep, Calm, and Body, are uniquely created to provide a safe alternative to prescription medicines.

These capsules aim to promote sleep, calm nerves, and relax the mind and body.

Coles will be the first global retailer to supply these products and they will be available both in-store and online.

Fiji Kava and Coles first entered a supply in agreement in February.

“This is a significant milestone in Fiji Kava’s journey to increase our retail distribution and make our products available to six million Australian households who shop at Coles; which will be supported by a strong investment in trade promotional and social media marketing activities,” CEO and Founder Zane Yoshida commented.

What is kava?

Kava is a drug made from the ground roots of the Piper methysticum, a plant from the pepper family, and is native to the South Pacific.

Traditionally the root is crushed, ground or powdered and soaked in water to be drunk as tea. The tea is often consumed socially as part of traditional ceremonies and cultural practices throughout the Pacific Islands.

In small doses, kava can help relax muscles, and induce feelings of wellbeing and sleepiness. But long-term use can lead to a range of problems such as weight loss, malnutrition, and indifference.

Kava that is ‘noble’ is considered to be the safest form to consume.

Fiji Kava has ended the day 6.74 per cent in the green with shares trading for 9.5 cents each in an $8.479 million market cap.

FIJ by the numbers
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