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  • Medicinal Kava health and wellness company, Fiji Kava (FIJ), has taken steps to improve its supply chain by entering new agreements with new commercial and grassroot farms
  • One of these agreements will see the company build a commercial farming and collection hub for farmed Kava, with potential for the construction of more regional hubs.
  • Fiji says the hubs will help streamline logistic for transport and processing Kava.
  • However, the new agreements mean Fiji’s subsidiary South Pacific Elixirs has terminated the lease for a Kava farm at Cawatara Estate.
  • FIJ shares are in the grey and trading at 3.5 cents per share at 3:34 pm AEST

After upgrading its processing facility, Fiji Kava (FIJ) has taken steps to implement more robust commercial supply arrangements.

The company has entered into key agreements with both commercial farms and grass root farmers.

One of the agreements is for a commercial farming and collection hub with the company’s agriculture program, Tutu Rural Training Centre, in partnership with iTaukei Trust Fund Board.

This hub will be located on Taveuni Island in Cakaudrove Province, Fiji.

Additionally, Fiji has identified key locations for creating potential regional collection hubs that will help with the transportation and processing of Fiji’s kava, therefore, improving efficiency and potentially reducing costs.

On top of this, Fiji has signed two key commercial farm supply agreements with Green North Kava in Dogotuki and the Old Plantation in Fawn Bay.

Due to these new agreements, FIJ’s subsidiary South Pacific Elixirs has terminated the lease for its Kava farm at the Cawatara Estate, effective from September 1, 2022.

CEO Anthony Noble has described these agreements as the “backbone of high-quality Noble Fijian Kava supply.”

“Importantly, by having geographically diverse supply, we are mitigating against the risk of a severe weather events,” he said.

“Over the course of the pandemic, we relied heavily on the farmers of Lomaiviti province, our local region, to provide us with ongoing supply. This has been a win/win for both Fiji Kava and these farmers on Ovalau, Moturiki and Koro. Given the strength of these relationships, and the large amount of Noble Kava, we can now reliably source in our home province, the decision to cease operations of our own farm was logical and strategic step.”

On the market, FIJ were in the grey and trading at 3.5 cents per share at 3:34 pm AEST.

FIJ by the numbers
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