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- Fiji Kava (FIJ) has signed a Memorandum of Understanding (MoU) with Shanghai listed Yuan Long Yato
- Yuan Long Yato provides digital marketing services to well-known clients such as Nestle and the 2022 Winter Olympic Games
- This MoU will enable Fiji Kava to explore the marketing and distribution of its products to online platforms and networks in China
- Additionally, it is an important step in growing the company’s brand in China’s $30 billion vitamins and supplement market
- Fiji Kava specialises in kava which is a medicinal drug native to the South Pacific which relaxes muscles and induces feelings of wellbeing
- Company shares are down 10.9 per cent on the market and are trading for 20.5 cents each
Fiji Kava (FIJ) has signed a Memorandum of Understanding (MoU) with Shanghai listed Yuan Long Yato.
This MoU will enable Fiji Kava to explore the marketing and distribution of its products to online platforms and networks throughout China.
Additionally, it is an important step in growing the company’s brand in China’s estimated RMB149 billion (around A$30 billion) vitamin and supplement market.
Yuan Long Yato provides digital marketing services, via means such as social media and WeChat, to well-known clients such as Nestle and the 2022 Winter Olympic Games.
“Following the announcement of our landmark partnership to enter the Chinese market with PuMate, we are delighted to explore online platforms and direct network opportunities with a company of Yuan Long Yato’s expertise, experience and standing in the Chinese market,” Interim CEO Nicholas Simms said.
Fiji Kava is an Australia-Fijian medicinal kava health and wellness company which produces natural ‘Noble Kava’ products.
Kava is a drug made from the ground roots of the Piper methysticum, a plant from the pepper family, and is native to the South Pacific.
The root is traditionally crushed, ground or powdered and soaked in water to be drunk as tea. This tea is often consumed socially as part of traditional ceremonies and cultural practices throughout the Pacific Islands.
In small doses kava can help relax muscles and induce feelings of wellbeing and sleepiness, however, long-term use can lead to a range of problems such as weight loss, malnutrition, and indifference.
Noble kava is considered the safest form to consume.
Fiji Kava is down 10.9 per cent on the market and shares are trading for 20.5 cents each at 12:53 pm AEDT.
