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  • CEO Anthony Noble will join FijiKava’s (FIJ) Board of Directors after being appointed Managing Director
  • Since taking on the role as CEO six months ago, Dr Noble has expanded FijiKava’s brand marketing team to improve the social media presence for FijiKava and Taki Mai brands
  • In his first full quarter as CEO, FijiKava achieved record revenue and cash receipts and has continued to achieve record monthly sales in Australia
  • As an expected increase in demand is nearing due to COVID-19, Fiji continues to invest in building a robust inventory position and increase production capacity
  • On the market this afternoon, Fiji is up 1.45 per cent and trading at 7 cents

FijiKava (FIJ) has appointed CEO Anthony Noble as Managing Director, seeing him join the Board of Directors.

Since taking on the role as CEO six months ago, Dr Noble has expanded FijiKava’s brand marketing team to improve the social media presence for FijiKava and Taki Mai brands.

During this time, FijiKava has also modernised eCommerce infrastructure via Shopify website upgrades.

He has also focused on building FIJ’s US business, which included appointing Dutch multinational IMCD as USA ingredient distributor and appointed USA Managing Director, Brian Casutto.

Notably, Dr Noble, in his first full quarter as CEO, FijiKava achieved record revenue and cash receipts and has continued to achieve record monthly sales in Australia through both Coles and Chemist Warehouse in September and again in October and November.

Commenting on the appointment is Chairman Andrew Kelly.

“We are delighted in every respect with Anthony as our CEO. His drive and energy are exceptional and with his industry knowledge and international experience, he has been central to our campaign into the USA – the largest kava market in the world,” he said.

“On behalf of all shareholders, I welcome him to now join our board as a Managing Director.”

As an expected increase in demand is nearing due to COVID-19, Fiji continues to invest in building a robust inventory position and increasing production capacity.

Fiji is aiming to double output at its Levuka plant by mid- 2022.

On the market this afternoon, Fiji was up 1.45 per cent and trading at 7 cents at 1:17 pm AEDT.

FIJ by the numbers
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