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  • WA-based apartment developer Finbar Group (FRI) has established a new sales division by appointing an experienced in-house sales team
  • The sales team includes Neil Kay, Lilly Wong and Neha Shah, who bring nearly 15 years of project sales experience and knowledge of Finbar
  • The in-house team will initially focus on the recently completed Sabina apartments in Applecross and the $400 million Civic Heart project when it is launched later this year
  • Establishing this team is a significant step for Finbar, as it previously outsourced all of its project sales
  • Company shares have dropped a slight 2.40 per cent and are trading at 61 cents each

WA-based apartment developer Finbar Group (FRI) has established a new sales division by appointing an experienced in-house sales team.

This is a significant step for the company as it previously outsourced 100 per cent of sales of its projects to several external residential sales agencies.

The newly-appointed sales team will be led by former Knight Frank’s Head of Residential in WA, Neil Kay, as director and licensee of Finbar Sales, and his long-time former Knight Frank colleagues, Lilly Wong and Neha Shah.

“Having an internal sales team has been considered many times over the years, however the fact that a team we knew and who we had worked with for so many years was available, crystallised our decision that it was the right time to move,” Managing Director Darren Pateman said.

The team has worked together for 13 years in project sales and 14 years externally selling Finbar properties. This not only means they work well together, but they bring a wealth of project sales experience and company knowledge to Finbar

“This long-standing relationship with Finbar and knowledge of their product
has made it a seamless transition to move ‘in-house’,” Neil Kay said.

“It’s a great opportunity for us to continue to work together as a team on a product we have great confidence in and to make a significant addition to the Finbar brand,” he added.

The in-house team will initially focus on the recently completed luxury Sabina apartments in Applecross, and subsequently, Civic Heart in South Perth when it is launched later this year.

Finbar believes the appointment comes at a strategic time before the $400 million Civic Heart project is launched.

Finbar Group is in a secure position with a $1.3 billion pipeline of work, $960 million of which is already approved and several projects expected to begin construction this year.

Company shares have dropped a slight 2.40 per cent and are trading at 61 cents each at 1:52 pm AEST.

FRI by the numbers
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