Food Revolution Group has received its first Juice Lab product purchase from Metcash distribution.
FOD is an Australian company which operates fruit and vegetable processing facilities, manufacturing a range of high-quality juices,
Juice Lab products will now be available in Victorian IGA and Foodworks supermarkets. This will grow onto its already expanding consumer base of Woolworths, Aldi, Coles and other outlets.
Metcash is multi-million dollar Australian wholesale distributor and marketing company. It has nearly 1,700 supermarket retail stores across Australia as well as 2,700 liquor stores and 700 hardware stores.
In April 2019 an agreement was reached with ICC Global to see $8 million worth of FOD products delivered to China. With this sale FOD will upgrade its Victorian processing facility to keep up with growing Chinese consumers.
Over 1,260 square kilometres of new workspace will be added and new equipment such as gel and liquid sachet machines to help manufacture the products. These upgrades will allow for the introduction of new high-volume products such as fish proteins and health and beauty aids which will also be sold in China.
FOD Chief Executive John Florey believes the launch in Victoria will pave the way for more domestic orders.
“While our recent efforts have been on extending our distribution in China and other international markets, we are continuing to work to grow availability of our products in Australia as well which underpins our business and provides a solid platform to expand into China, he said.