Frugl (ASX:FGL) - Metcash Food CEO, Scott Marshall
Metcash Food CEO, Scott Marshall
Source: Convenience & Impulse Retailing
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  • Frugl (FGL) has partnered with Metcash Food for the supply of its price comparison technology platform
  • Metcash Food is a division of Metcash, Australia’s leading wholesale and marketing company, which had sales in excess of $13 billion in FY20
  • Under the two year partnership, Frugl will supply its key data and analytical information to Metcash Food through the Frugl and InFocus Analytics platforms
  • The Frugl app allows users to compare the cost of products between supermarkets to create a store-specific shopping list
  • It analyses consumer behaviour in real-time and evaluates shifts in product merchandising and price changes across more than 60,000 different products
  • Frugl is up a healthy 25.4 per cent on the market this morning with shares trading at 7.4 cents

Frugl (FGL) has partnered with Metcash Food for the supply of its price comparison technology platform.

Metcash Food is a division of Metcash, Australia’s leading wholesale and marketing company, which had sales in excess of $13 billion in FY20.

The partnership lasts for an initial two years with a further one-year option available if the companies choose to extend.

Under the partnership, Frugl will supply its key data and analytical information to Metcash Food through its Frugl and InFocus Analytics platforms.

The Frugl app allows users to compare the cost of products between supermarkets such as Coles and Woolworths to create a store-specific shopping list.

It analyses consumer behaviour in real-time and evaluates shifts in product merchandising and price changes across more than 60,000 different products.

“The agreement between Frugl and such a significant market player in Metcash reflects not only the quality of our retail data asset, but the expertise and understanding of the retail industry that we possess to further unlock business value from it,” Managing Director Sean Smith said.

“We are looking forward to working with Metcash on many retail intelligence projects across their business in the years ahead,” he added.

This is the second partnership Frugl has entered in a matter of months, partnering with Student Edge in October to market its grocery comparison app.

Frugl is up a healthy 25.4 per cent on the market this morning with shares trading at 7.4 cents at 10:31 am AEDT.

FGL by the numbers
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