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Click Frenzy’s Grant Arnott. Source: Melbourne Business School.
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  • Loyalty scheme business Gratifii (GTI) has signed a three-year deal with leading e-commerce events platform, Click Frenzy
  • GTI will supply its Mosaic Enterprise Rewards platform to Click Frenzy for a minimum licence fee of $360,000
  • More revenue is expected under the deal and today’s contract marks the first Australian implementation of GTI’s Mosaic platform
  • Additionally, Click Frenzy will licence Gratifii’s Card Linked Offer module which it developed in partnership with OpenSparkz
  • GTI shares are trading flat at 3.6 cents each

Loyalty scheme business Gratifii (GTI) has signed a three-year deal with leading e-commerce events platform, Click Frenzy.

Under the partnership announced on Friday, GTI will supply its Mosaic Enterprise Rewards platform to Click Frenzy’s 1.7 million members.

In return, GTI will receive a minimum licence fee of $360,000, with additional revenue likely to be generated over the course of the deal.

Additionally, Click Frenzy will licence Gratifii’s Card Linked Offer module which it developed in partnership with local fintech business OpenSparkz.

The partnership between Gratifii and Click Frenzy marks the first Australian implementation of GTI’s Mosaic platform.

Gratifii Executive Chairman Iain Dunstan said the new contract was a milestone for the business.

“Our Mosaic Platform, with the Card Linked Offer solution, has the potential to change the way loyalty schemes and rewards are delivered in Australia and New Zealand,” Mr Dunstan said.

Meanwhile, Click Frenzy’s Head of Innovation Grant Arnott said the company was please to licence GTI’s tech.

“For our business model, we believe Card Linked Offers offer the best solution to meet our unique needs,” Mr Arnott said.

“We ran a thorough selection process with a number of prospective suppliers. Gratifii’s platform and their understanding of our unique requirements led us to choosing
their solution.”

Gratifii shares were trading flat at 3.6 cents as of 1:35 pm AEDT on Friday, October 29.

GTI by the numbers
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