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  • Humm Group (HUM) has officially launched its buy now pay later (BNPL) product in the United Kingdom
  • The fintech stock will begin its UK expansion by leveraging Humm Ireland’s 1600 retail partnerships, with HUM the only BNPL option in the region
  • The company says many of these retailers also operate in the UK, meaning it’s one of the few BNPLs servicing both markets
  • Humm has also appointed three Non-Executive Directors to its UK Board, including a former leader at UK credit card provider Capital One
  • HUM shares ended Wednesday down 0.5 per cent at 99 cents each

Humm Group (HUM) has officially launched its buy now pay later (BNPL) product in the United Kingdom.

The ASX-listed fintech stock already offers fortnightly payment instalments to consumers in Australia, New Zealand and Ireland.

Humm Ireland has more than 1600 existing retail partnerships, with HUM the only BNPL option in the region.

HUM CEO Rebecca James said it would use this established reach in Ireland to help grow the business.

Ms James explained many of these retailers were operating in the UK, meaning HUM was the only BNPL business able to service both markets.

“We’re delighted that customers in the UK will now be able to humm their purchases, giving them more choice, transparency and flexibility over how and when they pay,” Ms James said.

The ASX-lister also announced on Wednesday it had appointed three Non-Executive Directors to its UK Board.

This includes former CFO at UK credit card provider Capital One, Helene Brichet, as well as Stephen Kirkpatrick and Tim Turner.

Mr Turner previously worked for Danske Bank and Australian big four bank NAB (NAB) while Mr Kirkpatrick said he has extensive banking experience in Northern Ireland.

“On behalf of my fellow board members, I’m delighted to be joining the business at this exciting time as personal finance in the UK transitions to a more digital, customer-friendly experience,” Mr Kirkpatrick said.

Humm Group ended Wednesday with shares trading down 0.5 per cent at 99 cents each.

HUM by the numbers
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