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Media company Impelus will expand its Digital Performance Marketing operations in the UK with the launch of its Premium Lead Generation (PLG).

Primarily focused on the insurance sector, Impelus is working on expanding existing UK infrastructure and client base.

Many UK clients have already expressed an interest in the latest PLG technology to improve financial results and target customer acquisition spending. 

Since its launch in 2003, Impelus has helped clients generate millions in growth through market innovation, meaning they find the right customers for businesses.

Introduced in December 2018 the home sector has a broad range of products and services including energy efficiency, building products, and security and home improvements.

Launched in 2018 in Australia the PLG operations now provide an annual rate of $3 million a year with sectors in health, home and education and more still in development. 

Please find announcement attached here: https://hotcopper.com.au/data/pricesensitive/announcements/ASX/2A1144074_IMS.html

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