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  • Data intelligence agency Invigor Group has signed a binding Joint Venture Agreement with digital marketers Enring Australia to streamline the sales of Australian produce to the Chinese market
  • The new Joint Venture company will use mobile app WeChat Pay to sell company Sun Asia Group’s produce from its network of farms
  • Sun Asia have shown faith in the business decision, investing $550,000 at $0.004 per share into Invigor

Business-to-business data intelligence company, Invigor Group has announced an agreement for expansion in Chinese e-commerce operations.

The agreement was inked with China-focused digital marketing and mobile app provider Enring Australia for a Joint Venture Company.

The company will operate under combined efforts of both company’s respective technologies and Intellectual Property for Australian farmers and producers to easily market, sell and supply its product to Chinese consumers.

An existing relationship with Invigor has provided the foundation for the produce network Sun Asia Group to be the first to join the platform.

“The JV with Enring is another step in Invigor building out and scaling up its e-commerce operations in Asia, all powered by WeChat Pay and using our unique Pricing and Loyalty technology,” said Invigor CEO Gary Cohen.

The new agreement will harness Invigor’s ongoing integration of widely popular Chinese mobile app WeChat Pay, a platform which Enring provides digital marketing through.

Enring has established a ‘Mini-Mall’ application that the joint venture will use to market Sun Asia Produce through WeChat Pay.

“We can quickly bring the Sun Asia Group’s network of farms and produce providers to Enring which significantly broadening its product offering to the Chinese consumer,” said Cohen.

Sun Asia Group associate Geoff Shannon has also made the decision to invest $550,000 at $0.004 per share into Invigor.

“[The investment] reflects the opportunity Geoff and his group recognise in the WeChat Pay ecosystem that we are all rapidly assembling. We look forward to also announcing Sun Asia’s first major contract very shortly” concluded Cohen.

Share prices in IVO are unchanged today, stagnant at 0.5 cents a piece in a $13.93 million company market cap.

IVO by the numbers
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