Join our daily newsletter At The Bell to receive exclusive market insights
- Keytone Dairy (KTD) has launched its new SuperFood Frozen Puree range
- The dairy producer worked with its new brand, Super Cubes, to develop this range
- The products will be sold in over 960 Woolworths stores from April
- Initial flavours include mixed berry, mango and banana, with more flavours to come
- Keytone Dairy’s shares are unchanged today, trading at 39.5 cents each
Keytone Dairy (KTD) has launched its new SuperFood Frozen Purees range under its recently-acquired Super Cubes brand.
The products will be distributed in over 960 Woolworths stores across Australia from April onwards.
To maintain ranging within Woolworths, sales orders over a 12 month period are expected to meet at least $2.5 million.
The dairy products manufacturer acquired Super Cubes in October 2019. Since then it has been utilising the Super Cubes team’s in-house expertise to bring healthy snacks to the market.
The puree range includes mixed berry, mango and banana – all of which have a 4.5-star health rating.
The products are targeted at health-conscious, time-poor consumers who are looking for healthy snacking options. Shoppers can find the products in the freezer aisle in Woolworths stores.
“As we continue to gain momentum as a leading product developer and brand owner, we gain greater traction in the market, working closely with our strategic retail partners and leveraging our in-house expertise and national distribution,” Keytone CEO Danny Rotman said.
Additional flavours are expected to be introduced throughout the rest of this year.
Keytone Dairy’s shares are unchanged today and are trading at 39.5 cents each at 11:14 am AEDT.
