- Keytone Dairy’s subsidiary, Omni Brands, has secured distribution deals with Brackenbury Nutrition, Perth Health and Complete Health Products
- These partnerships will increase sales for the company’s Tonik and Super Cubes health brands
- The distributors operate as preferred suppliers for major health and wellness chains across Australia
- The distribution will occur from the first quarter of 2020
- Keytone Dairy is up slightly by 2.50 per cent, with shares trading for 41 cents each around midday trade
Keytone Dairy’s subsidiary, Omni Brands, has secured national ranging after securing three new distributors, including Brackenbury Nutrition, Perth Health and Complete Health Products.
The ranging is for the distribution of the company’s Tonik and Super Cubes proprietary brands.
Brackenbury Nutrition has a national distribution footprint of over 2000 specialty retailers, gyms and pharmacies. It is the preferred distributor of well-known gym franchises such as Anytime Fitness, Snap Fitness, Fernwood, Plus Fitness, Jetts and F45.
Perth Health is a Western Australian distributor with over 1200 retailers in the organic and eco-friendly health and wellness markets.
Securing Perth Health offers Keytone a critical distribution approach to build brand awareness in WA.
Complete Health Products is a Queensland distributor with 2500 active accounts. These include 300 independent supermarkets and is considered the sunshine state’s largest and most proactive natural health product distributor.
Keytone considers Complete Health Products a strategic partner, validating the premium health offering of its Tonik and Super Cubes product suite.
“We are exceptionally pleased with the high level of traction the company’s initial proprietary brands, Tonik and Super Cubes, are receiving in market in a short amount of time,” Keytone Dairy CEO Danny Rotman said.
Additionally, Woolworths confirmed ranging for the Super Cubes Wholefoods Bars on their national online platform.
This represents another positive development in the ongoing relationship with one of Australia’s leading grocery chains.
The distribution arrangements validate the health credentials of the Tonik and Super Cubes brands, which also specialise in beauty and wellness supplements as well as natural smoothie products.
Ranging for all new agreements is expected to occur from the first calendar quarter of 2020.
Keytone Dairy is up slightly by 2.50 per cent, with shares trading for 41 cents each at roughly midday trade.