Kogan (ASX:KGN) - CEO and Founder, Ruslan Kogan
CEO and Founder, Ruslan Kogan
Source: Ruslan Kogan/Twitter
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  • Kogan.com (KGN) reports growth in active customers to over four million in a half yearly update, representing a 10 per cent year on year growth
  • Gross sales increased 9 per cent in the first half
  • Gross profit and operational costs were impacted by COVID-19 interruptions
  • The company reports 4 per cent decrease in gross profit to $112.4 million
  • Shares trading 10.1 per cent lower at $6.30

Kogan.com (KGN) has grown its active customers to over four million, representing 10 per cent year on year growth.

In its first half results, the company reported 9 per cent year on year growth in gross sales to $698 million. Kogan said this was driven by its accelerating Kogan Marketplace platform, which reported gross quarterly sales of $200 million for the first time, as well as its loyalty program, Kogan Energy and Kogan Mobile New Zealand.

However, the company advises growth in these areas was partially offset by a decline in both its Exclusive Brands and Third-Party Brands divisions.

It said gross profit was impacted by COVID-19 causing supply chain interruptions. The company reported a 4 per cent decrease in gross profit to $112.4 million.

Operational costs were impacted in the half due to increased logistics costs from COVID-19 disruptions. The company also significantly invested in marketing to grow its platform.

Kogan said adjusted EBITDA was $21.7 million.

At the end of the half, it had net cash of $39.7 million, after having funded the second payment for the Mighty Ape acquisition.

Its inventory was reduced from $227.9 million at the end of previous half to $196.8 million at the end of December.

Founder and Chief Executive Officer Ruslan Kogan said he believes in the value the company provides to its customers.

“Over four million Aussie and Kiwi shoppers have recently experienced the choice, value, and delivery benefits of the Kogan.com Group,” he said.

“We have continued to re-invest in our customers through the Kogan First loyalty program to offer the best deals on a wide range of products, delivered quickly and efficiently. After launching late last year, Kogan Delivery Services is already making an impact with more than 100,000 orders delivered directly to customers since launch.

“As always we’re obsessed with the long term, and our ever-improving customer experience continues to underpin business success.”

Kogan shares were trading 10.1 per cent lower at $6.30 at 10.50am AEDT.

KGN by the numbers
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