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- Cloud-based solutions company Linius Technologies (LNU) has entered an agreement with Sky Italia
- This agreement will see Linius supply Sky Italia with its own personalised TV solution, which Italy’s largest Pay-TV broadcaster will then trial
- The aim of this trial is to test user engagement and reaction to personalised TV, and provide insights into future product design
- Research has identified that 96 per cent of viewers of Sky want personalised channels and will pay extra for it
- Given the current uncertain market conditions, trial dates are yet to be announced
- Linius is up a steady 15.4 per cent and shares are trading for 1.5 cents each
Cloud-based solutions company Linius Technologies (LNU) has entered an agreement with Sky Italia.
This agreement will see Linius supply Sky Italia with its own personalised TV solution, which Italy’s largest Pay-TV broadcaster will then trial.
The aim of the trial is to test user engagement and reaction to personalised TV channels, ease commercial modelling for future public release, and provide insights into future product design.
Research from Quantum Market Research has identified that 96 per cent of Sky UK subscribers want personalised channels and will pay extra for it.
This trial will primarily focus on sports broadcasts, and, more notably, the Serie A (Italian soccer league), the English Premier League, and Champions League football.
A trial fee of US$39,250 (roughly A$56079.04) will be incurred but it includes a personalised channel builder, video virtualisation and enhancement, and trial support.
However, given the current uncertain market conditions, trial dates are yet to be announced.
Linius’ Video Virtualization Engine (VVE) indexes, analyses, and tags each frame of a video and turns it into a fully searchable virtualised video.
This virtualised video can then be personalised and re-sequenced according to search criteria and user preference.
Linius is up a steady 15.4 per cent and shares are trading for 1.5 cents each at 2:02 pm AEST.
