Source: 13 Seeds
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  • Food, skincare and nutraceutical company Live Verdure (LV1) enters a non-executive national sales and distribution contract with TruLife Distribution
  • Under the agreement, TruLife will distribute, market and sell products from LV1’s 13 Seeds brand across the US via major e-commerce and brick-and-mortar retailers
  • Retailers include Walgreen’s, Wal-Mart, CVS, Costco, Target, Kmart, AP&P Stores, Grocer’s Pride, Europa Sports and Complete Nutrition
  • This partnership will pave the way for the rapid entry and expansion of the 13 Seeds brand into the US health and wellness market
  • LV1 ends the day 1.23 per cent in the red with shares trading at 40 cents

Food, skincare and nutraceutical company Live Verdure (LV1) has entered a non-executive national sales and distribution contract with TruLife Distribution.

Under the agreement, TruLife will distribute, market and sell products from LV1’s 13 Seeds brand across the US via major e-commerce and brick-and-mortar retailers.

Retailers include Walgreen’s, Wal-Mart, CVS, Costco, Target, Kmart, AP&P Stores, Grocer’s Pride, Europa Sports and Complete Nutrition.

“We are aware of how difficult it can be for a brand to enter the crowded US marketplace. That’s why we’ve made it our job to find the companies with high-quality products that answer real-world problems — and then make sure that Americans are both aware of, and able to access their goods,” TruLife CEO Brian Gould said.

“LV1 is a brand that absolutely fits that bill, and we couldn’t be more excited to represent them to US consumers.”

This partnership will pave the way for the rapid entry and expansion of the 13 Seeds brand into the US health and wellness market.

The 13 Seeds product range is made entirely of Tasmanian hemp and includes oils, muesli, capsules, protein powder and honey.

“After conducting market testing for a range of the 13 Seeds products over the past three months, we are pleased to have received such positive feedback from the TruLife team,” LV1 Managing Director Ran Vaingold commented.

“Our relationship with TruLife has de-risked our supply chain, tested the market, and assisted us in gathering customer feedback from a product standpoint.”

LV1 has ended the day 1.23 per cent in the red with shares trading at 40 cents in a $22.44 million market cap.

LV1 by the numbers
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