This month Ford revealed its new Mustang Mach-E model – a fully…
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This month Ford revealed its new Mustang Mach-E model - a fully electric crossover SUV. The unveiling came ahead of the annual LA Auto Show which attracts thousands of industry leaders from across the globe.
Ford's latest pursuit allows the established car manufacturer to tap into the growing electric vehicles (eV) market. Last year a record number of eV's were sold, adding another two million to roads around the world.
Demand is constantly increasing in line with technological advancements and as governments adopt policies which welcome and encourage the use of eVs.
The debut into the electric world is a fresh approach for the iconic pony car which has been manufactured in various editions since the 60s.
Mustang Mach-E's are designed to be powerful when driven, boasting an exhilarating speed of zero to nearly 100 kilometres per hour in just three seconds. Ford's Director of Electrification, Ted Cannis, described the new creation as a "freaking rock star."
Decked out with intuitive and innovative features the new Mach-E comes in a choice of seven colours for its limited first edition: Rapid red, star white and infinite blue with the metallic coats and carbonised grey, shadow black, iconic silver and space white.
Personalisation is a key feature of the vehicles. The interior sound, lighting and responsiveness are designed to match your mood - whether that be unbridled, engage or whisper. The Mach-E also uses the driver's phone as a key.
Each vehicle is inbuilt with Ford's Co-Pilot360 technology which takes measurers to deter accidents with pre-collision assistance, emergency brakes, traffic alerts, speed sign recognition and a lane-keeping system, among more.
Other luxurious features include a glass roof and a ten speaker Bang & Olufsen sound system.
There are five electric models being released which vary in battery size and whether they are all-wheel drives or rear-wheel drives.
For electric vehicles, Deloitte predicts a market tipping point is on the horizon - coinciding with the cost of battery eV's matching those of a combustion engine.
By 2030 it is forecast 27 million eV's will have been sold, representing a compound annual growth rate of over 20 per cent.