As the world continues to battle the Covid-19 pandemic, a group of…
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As the world continues to battle the Covid-19 pandemic, a group of luxury powerhouse brands are stepping in to support medical workers on the front lines in several countries and using their large global network to make a positive change in the world.
They are doing so either through billions of donations, manufacturing and re-purposing resources to provide doctors, nurses and other healthcare workers with protective masks, gowns, and other supplies to help combat the spread of the virus.
We’ve rounded up just a small portion of the luxury companies who are using their resources to fight Covid-19.
One month after announcing an important donation to the Spallanzani Hospital in Rome to acquire a new state of the art 3D high-definition microscope (the hospital was one of the first to isolate the virus to help stop the spread), Bvlgari announced that it will manufacture thousands of hand sanitizers to be distributed to medical facilities throughout Italy. The hand gels will be created in 75ml recyclable bottles with plans to produce more in the upcoming months.
“I believe as a major economic actor and symbol of Italy, Bvlgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19. Thanks to our fragrances expertise we have been able to develop together with ICR a 'hand cleansing gel with sanitizer,' which will be manufactured in our Lodi Factory already making our high-end perfumes and hotels amenities.
"Aware of the difficult situation we are experiencing, we believe it is our duty to contribute with our know-how and production facilities and we thank the Italian Civil Protection Department who will take care of the collection and distribution,” says Bvlgari CEO Jean-Christophe Babin.
The Ralph Lauren Corporate Foundation announced that it will be donating $10 million coronavirus relief efforts. The funds will be split across four different causes:
• The World Health Organization’s COVID-19 Solidarity Response Fund
• Pink Pony Fund by supporting our long-standing network of international cancer institutions that are caring for people with cancer, who are especially vulnerable at this time.
• The Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund for COVID-19 relief to support the American fashion community impacted by the pandemic.
• Offer financial grants to our employees facing special circumstances, like medical, eldercare, or childcare needs.
The Luxury clothes brand has helped in the fight against coronavirus by producing as many as 100,000 face masks. The company is also mobilizing its production lines throughout France, Argentina and Turkey to help reach 200,000 face masks.
Several fashion brands, including Lacoste, have used their textiles facilities to produce medical masks.
Tiffany & Co
Last April, the famous New York jeweller had already donated $1 million to two coronavirus relief funds. As the health crisis is still virulent in many parts of the world, Tiffany & Co. at the very beginning of July reiterates its commitment and pledges an additional $2 million to a coronavirus relief fund through a new collection called “Infinite Strength to CARE, a non-profit organization that helps vulnerable communities affected by the virus.
“During this global health crisis, we must all be responsive to the urgent needs of our global communities. We are proud to support organizations providing immediate relief for communities impacted by Covid-19, including our hometown of New York,” Anisa Kamadoli Costa, chairman and president of the Tiffany & Co Foundation said in a press release.
The company will also match employee donations to any qualified nonprofit organization supporting Covid-19 relief.
PVH Corp, which owns Calvin Klein and Tommy Hilfiger, is donating $1 million toward COVID-19 relief, plus another $100,000 donation to the Solidarity Response Fund's COVID relief efforts.
"As I work with our global leadership team to address a responsible plan forward for our business, how we execute it as good corporate citizens is an important part of our discussions,” Manny Chirico, Chairman and CEO of PVH, said in a statement posted online.
"There is no roadmap for this crisis, but I know that at PVH we have strong values and connections to our communities," Chirico said.
Capri Holdings, the luxury fashion company that owns Michael Kors, Versace and Jimmy Choo, joined the fight against coronavirus by donating $3 million across all three brands. The $3 million donations will benefit organizations from each brand's home cities, New York (Michael Kors), London (Jimmy Choo), and Milan (Versace).
"Our hearts and souls go out to those who are working on the front lines to help the world combat the COVID-19 pandemic,” John D. Idol, chairman and chief executive officer of Capri Holdings Limited, said in a statement.
"We thank them for their remarkable dedication and courage and want to support them and the hospitals where they work.
"We also aim to strengthen organizations dedicated to helping the community," Idol said.
In addition to Capri's donation, Michael Kors announced on his Instagram that he and Capri Holdings CEO John Idol will also be making personal donations of $1 million each.
Gucci launched a hashtag, #GucciCommunity, to stand with its global community and fight Covid-19. The brand will make two donations of $1 million Euros: The first being the United Nations Foundation’s Covid-19 Solidarity Response Fund, and the second being the National Civil Protection Department.
The brand is providing fans with information on how they can help stop the spread of coronavirus, as well as supply them with pertinent knowledge on the disease.
“Gucci has created a world, open a free: a Gucci global community. We ask all of you to be the Changemakers in this crisis, to stand together with us in the fight against the coronavirus. We are all in this together,” Alessandro Michel and Marco Bizzarri said in a statement.
Giorgio Armani is utilizing all four of its production sites to manufacture protective gear for healthcare workers. What's more, the luxury house has already pledged 1.25 million euros to donate to Italy’s Civil Protection and a slew of Italian hospitals, including Luigi Sacco and the Istituto Lazzaro Spallanzani in Rome. Armani also bumped its donation up to 2 million euros by supporting Italy's Bergamo and Piacenza hospitals.
LVMH, which owns brands including Louis Vuitton, Loro Piana and Christian Dior, was one of the first fashion companies to join the fight against coronavirus. The company is using its Chinese suppliers to provide 10 million surgical masks to France. The brand announced that it will reorder masks for the next few weeks in similar quantities.
"In order to secure this order during an extremely tense period and to ensure that production begins today, Bernard Arnault arranged for LVMH to finance the whole of the first week of deliveries, amounting to five million euros," LVMH said in a statement.
The luxury brand is also repurposing its Ready-to-Wear atelier in Paris to make gowns for nurses and doctors directly helping patients suffering from Covid-19. Gowns will be donated to medical workers at Hôpitaux de Paris (the regional hospital centre in Paris).