Perth Welcomes Slice of Europe to King Street

Dubbed the “party of the year” – the opening of Khirzad Femme…

Perth Welcomes Slice of Europe to King Street
Creative Designer & Director at Khirzad Femme, Nilofar Khirzad. Photo: Sunday Times

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December 8 2020 /
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Dubbed the "party of the year" – the opening of Khirzad Femme on Perth's King Street was nothing short of extraordinary.

As I stepped out of my Uber, I walked across an unusually bustling King Street, with onlookers gathering around to take selfies next to luxury Ferraris parked outside and people queuing up for a serve of ice cream from a Gelato Cart placed in front of the store. 

The music was loud. The food was Italian. The champagne was French. And, the collection on offer is bold. A sea of colour hits you as soon as you enter the store with cane palm trees dressed in large terracotta pots spread throughout the boutique - giving the impression you’ve entered a European villa.

The women behind the brand, Nilofar Khirzad sure knows how to throw a party.

Luxury retailer Hugo Boss once said that the Sydney and Melbourne market is more "business-focused" and Perth buyers are more likely to invest in casual and relaxed collections because of our perpetually warm and sunny climate.

There is nothing casual about this 13-piece summer collection. It flashes in hues of burnt orange, mustard yellow, turquoise blues, blushing pinks, lime greens and sandy whites.

Founder and Creative Director, Nilofar Khirzad has a European mentality when she says, 'we shouldn't just dress up on weekends, but we should dress up every single day.' 

Nilofar told the West: “I’m so over minimalism. I’m so over your whites and your greys and your blacks — it’s good for some, but I just personally don’t think that’s fashion,” Nilofar said.

The Afghani-born designer says her latest 13-piece collection is all about these aforementioned 'European vibes.'  

“The whole branding about Femme is all about bright and colourful — it’s bold, it’s sexy,” she said.

Perth’s own Lord Major Basil Zempilas, along with wife Amy, made a brief appearance at the boutique opening, congratulating Nilofar on the newly opened store. 

A vibrant crowd of Peth’s leading entrepreneurs, affluent socialites as well as beauty and fashion bloggers crowded the event, to get first picks at the highly anticipated summer collection. 

Khizard Femme officially opened its doors to the public today with pieces from the collection ranging from $300 to $600, giving Perth some much-needed access to Europe in one sexy spot.

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