Why Dom Perignon Remains at the Top of the Champagne Chain

Champagne has long been a symbol of luxury and opulence, consumed only…

Why Dom Perignon Remains at the Top of the Champagne Chain

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March 6 2020 /
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Champagne has long been a symbol of luxury and opulence, consumed only for special occasions. Created as an experiment for kings and queens in the 17th century in France, the process was later perfected and also made popular by a Benedictine monk, Dom Pierre Perignon.

Today the region of Champagne in France is still the only location where this luxury brew is produced. And the brand Dom Perignon has become the most celebrated brand of premium quality champagnes on the planet. Join us as we take a look at some of Dom Perignon’s best bottles as well as some of the most expensive and lavished options on the market today.

Photo: Abbey of St Peter, Hautvillers or Home of Dom Perignon

France remains the largest consumer of champagne, with the UK, US, Japan, Germany, Belgium, and Australia among the top consumers. According to the Comitè Champagne, the trade association that represents the 340 Champagne houses in France, the 2018 harvests created 362 million bottles, with a value of $8.3 million. Almost $5 billion worth of champagne was exported to these markets worldwide (Comitè Champagne, 2018).

Since Dom Perignon’s inception, they have upheld a stringent regime of crop care and traditional winemaking techniques and have upheld their reputation for only the finest product.

So not every year there is a suitable harvest fit for Dom Perignon’s strict criteria. Given the finite volume of high-quality products, these limited-edition bottles of bubbles can fetch exorbitant price tags. Some of their more expensive bottles include Dom Pèrignon Rosé by David Lynch 1998 at $11,179.

Photo: Dom Perignon Rose 1998 $11,179

Or the Dom Perignon Rose Gold Mathusalem 1995. With only 35 bottles of this gold-plated Dom Perignon ever produced its rarity combined with complex aromas and radiant flavors see this bottle fetching a hefty $49,000.00.

Photo: Dom Perignon $49,000

Other bottles within this caliber include:

Pol Roger’s Sir Winston Churchill 1988 $1,175. One of the few remaining family-owned champagne houses in the world which produce less than 120,000 cases a year. This specialty bottle takes its inspiration from one of its long-time loyal customers Winston Churchill and it’s a fine yeasty blend.

Photo: Pol Roger

Veuve Clicquot Yellow Label created Yellowboam Ostrich Champagne. A limited-edition 3,200 bottles have been produced and are valued at $1,599 apiece. The bottle is embellished with exotic ostrich-leather seals and 22.4-carat gold, topped with a collectible 24-carat gold-plated muzzle cap engraved with Madam Clicquot’s signature. The blend itself contains 50-60 different crus and is one of their finest drops.

Photo: Veeuve Clicquote

It is rapper Jay-Z’s champagne house, affectionately known as the ‘Ace of Spades’ than produces Armand de Brignac 2011. This single 15-liter bottle has a price point of $90,000.00.

Jean-Jacques Cattier and his son Alexandre Cattier pose with the world largest bottle of Champagne

But the most expensive bottle on the market is the 2013 Taste of Diamonds at $1.8 million. This blend of Grand Cru Chardonnay, Pinot Noir, and Pinot Meunier comes in an embellished bottle complete with a real 19-carat diamond. As you would expect for this price tag!

Whilst many of us are not prepared to fork out tens of thousands of dollars for a single bottle of champagne the exclusive notion a special bottle of bubbles can bring to an occasion is undeniable. And for this reason, there continues to be a huge market for this luxury beverage.

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