This is How AI is Giving the Beauty Industry A Makeover

Normally it’s the beauty industry giving the makeovers, but right now advancements…

This is How AI is Giving the Beauty Industry A Makeover
Shiseido Optune

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December 2 2019 /
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Normally it’s the beauty industry giving the makeovers, but right now advancements in artificial intelligence are giving the age-old industry a face-lift. 

A particular application of AI, machine learning, analyses and learns from data, meaning with more data and more experience, it gets smarter. This intelligence has been reshaping industries from transportation to healthcare. Now it’s giving the skin-care industry a makeover. This is how. 

Skin, as we all know, can be both our greatest friend and our greatest enemy. The latter normally happens when we can’t figure out how to please it. The dilemma is made even harder with the confusing foray of skin care products available. 

This is where AI can step in and select a product that suits your unique skin, from a seemingly infinite number of options on the market. The Skin Genome Project, winner of MIT’s 2018 Artificial Intelligence Award, does that from over 100,000 options from different brands.

An algorithm uses data from scientific publications, testimonials, and ingredients and combines it with information on water hardness, humidity level and the UV index for where you live and answers from a skin quiz. All of this information is used in the personalised product selection. 

From choosing the best product already available, several brands are now creating the formulations to suit your skin. In August this year, Atolla combined skin testing and information about the users’ environment to create a new serum.

A monthly skin test measures factors such as Ph, hydration and oiliness, while lifestyle factors are also updated via the app. The data is fed into an algorithm which takes into account how your skin responded to the pervious serum before generating a new formulation. 

Japanese personal care company Shiseido has sped up the rate of this adaptive skin care. Its Optune skincare system, launched earlier this year, designs and dispenses a personalised formula every day. The algorithm uses data on environmental conditions, skin condition and sleep to refine a formulation from over 80, 000 possibilities. 

Photo: Shiseido

Another AI-enabled skin care product is the Luna Fofo, a hand-held device that analyses, massages and cleanses the skin. Released in 2018 by Swedish brand Foreo, it uses sensors to take a ‘skin reading’ which is then sent to a smartphone app.

This is combined with external information about your life and surroundings that could be impacting upon your skin. From there a custom routine, with a particular emphasis on hydration is devised, and settings for a facial massage are sent back to the Luna Fofo. 

Personalised product matching and formulation are not however unique to skin care, with hair formulations, breakout treatment and makeup recommendations already on the market. Even the fragrance industry has launched into AI, generating new formulations based on consumer taste. 

With 2020 tipped to be rocked by the infiltration of AI into the beauty industry, this is likely to be just the tip of the iceberg of its impact. 

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