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Maggie Beer Holdings (MBH)- Chef, Maggie Beer - The Market Herald
Chef, Maggie Beer
Sourced: The Advertiser
  • Maggie Beer Holdings (MBH) will launch its plant-based meal range, Maggie's Food For Life, with Coles supermarkets in mid-October
  • The launch will be supported with videos of Australian cook, Maggie Beer, showing serving suggestions for the product range
  • These will be shared on MBH's and Coles' digital media channels
  • The meals will include Boston-style smoky beans, creamy coconut curry with mild Indian spices, and eggplant and cannellini bean caponata
  • Previously, the meals were launched in independent supermarkets in the first half of 2020, however, this launch with Coles is a significant step for the company
  • Maggie Beer is up 20.5 per cent on the market this afternoon and is trading for 26.5 cents per share

Maggie Beer Holdings (MBH) will launch its plant-based meal range, Maggie's Food For Life, with Coles supermarkets in mid-October.

The company will distribute the range in roughly 400 Coles stores around Australia.

The launch will be supported with videos of Australian cook, Maggie Beer, offering serving suggestions for the product range. These will be shared on MBH's and Coles' digital media channels.

Over the first half of 2020, the company's plant-based meals were launched in independent supermarkets, however, this launch with Coles is a significant step.

The meals will include Boston-style smoky beans, creamy coconut curry with mild Indian spices, and eggplant and cannellini bean caponata. All three dishes are a good source of protein and an excellent source of dietary fibre.

Maggie says she gets her inspiration from flavour and nutrition.

"I’m so pleased to be able to launch the Maggie’s Food for Life range of plant-based meals with Coles, so consumers can now enjoy a convenient, nutritionally balanced and great tasting meal from my family to theirs," she said.

"Being plant-based, they are perfect for vegetarians and vegans — though I often add dairy such as ricotta or goats curd to make it indulgent for myself, or you can serve as an accompaniment to any other protein that you choose ... I’ve come to celebrate plant protein as the way I want to eat much of the time, whether I cook from scratch, or have these in my fridge for when time is of the essence," she added.

MBH CEO Chantale Millard said she is very excited to be working with Coles to launch the plant-based meals.

"People know that when they buy a product from Maggie Beer Products, it is going to taste great and contain quality Australian ingredients," she said.

"Our better-for-you plant-based meals fulfil the growing need for people to have flavoursome, nutritional food that is also convenient and fits their busy lifestyles," she added.

Maggie Beer is up 20.5 per cent on the market this afternoon and is trading for 26.5 cents per share at 1:06 pm AEST.


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