Mighty Kingdom (ASX:MKL) - Managing Director, Phillip Mayes - The Market Herald
Managing Director, Phillip Mayes
Source: InDaily
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  • Game developer Mighty Kingdom (MKL) has launched 'Peter Rabbit Run!' — a mobile game developed in collaboration with Sony Pictures Consumer Products
  • The game is based on Sony Pictures' film, 'Peter Rabbit 2: The Runaway', which is currently showing in theatres across Australia and New Zealand
  • 'Peter Rabbit Run!' is available for download on the Apple store and Google Play store from today
  • In addition, Australia's video game industry has been given a boost by the Federal Government's new tax incentive policy
  • The government announced a 30 per cent tax offset for the Australian video game industry, which will help to compete with other countries
  • Company shares are down 4 per cent to trade at 24 cents

Newly-listed Mighty Kingdom (MKL) has launched a mobile game called 'Peter Rabbit Run!' which is now available on both iOS and Android smartphones and tablets.

The Adelaide-based game developer partnered with Sony Pictures Consumer Products to capture the excitement of Sony Pictures' film, 'Peter Rabbit 2: The Runaway'.

"We are extremely excited to have worked with Sony in seeing their vision for Peter Rabbit come to life at the cinema and via 'Peter Rabbit Run!' It’s a strong validation of the Mighty Kingdom teams’ skills in developing this game for a global franchise," Mighty Kingdom Managing Director Phillip Mayes said.

The newly released game is expected to delight Peter Rabbit fans of all ages with fast-paced gameplay and animations that were inspired by beloved characters such as Peter, Benjamin, Flopsy, Mopsy and Cotton-Tail.

'Peter Rabbit Run!' is available for download on the Apple store and Google Play store from today.

The 'Peter Rabbit 2: The Runaway' film is currently showing in cinemas across Australia and New Zealand and will continue its wider rollout in the U.K. on May
17 and the U.S. on June 18.

In addition to this launch, Mighty Kingdom is excited the Federal Government has announced a 30 per cent refundable tax offset for the Australian video game industry.

"We are thrilled to see the government acknowledge the significant growth and
potential of Australia’s gaming industry, which will create a more level playing field with other countries around the world," Phillip said.

This policy is the first of its kind in Australia and the first tax incentive for video game development.

Company shares are down 4 per cent to trade at 24 cents at 12:00 pm AEST.

MKL by the numbers
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