Market Herald logo


Be the first with the news that moves the market
  • Esports company Mogul has signed its third contract in two weeks, this time with SG Esports
  • SG manages the Summoners’ Society community, which is made up of 11,000 League of Legends players
  • With the new contract, Mogul will create a branded hub for Summoners’ Society
  • This means SG can design and host its own League of Legends tournaments using Mogul’s platform
  • Mogul’s share price has remained flat today, continuing to trade for 1.2 cents per share

Esports company Mogul has locked in its third contract in the past two weeks, this time with SG Esports.

SG is an esports organisation which manages teams, streamers, and community groups. Most notably, the company owns Summoners’ Society — an Australian community group for players of the popular multiplayer online battle arena (MOBA) game League of Legends.

Summoners’ Society boasts over 11,000 members, and with the new Mogul contract these users will have access to a branded hub for all its weekly tournaments and other events.

Essentially, a branded hub lets community groups like Summoners’ Society centralise their branding and marketing efforts, as well as design and host their own tournaments and events. With the new contract, weekly Summoners’ Society tournaments will be hosted on Mogul’s platform.

SG CEO Sean Callanan said the company has been looking for ways bring value to the communities and groups it manages, and Mogul provides an easy way to do this.

“Summoners’ Society will now be able to better engage with existing members and grow its member base of passionate League of Legends players via regular fun competitive tournaments and events,” Sean said.

Mogul Chief Marketing Officer Mark Warburton shared similar sentiments.

“The Summoners’ Society and SG Esports partnership will allow Mogul to continue to build a deep connection with both teams and community groups within Australia and to support grassroots and amateur tournaments,” Mark said.

This contract comes shortly after Moguls signed similar deals with popular esports team Team Secret and fantasy game creator Wizards of the Coast.

Mogul’s share price has remained flat today, continuing to trade for 1.2 cents per share in a $19.57 million market cap.

ESH by the numbers
More From The Market Herald

" Security Matters (ASX:SMX) looks at listing on the NASDAQ

Security Matters (ASX:SMX) is looking to list on the Nasdaq in the US as it seeks…
Codan (ASX:CDA)- CEO, Donald McGurk

" Codan (ASX:CDA) wins US$10M contract from African Govt.

Codan's (ASX:CDA) communications division has won a US$10 million (approximately A$13 million) contract with a large…
Codan (ASX:CDA) - CEO, Donald McGurk

" Codan (ASX:CDA) acquires Domo Tactical Communications

Codan (CDA) has entered into an agreement to acquire U.S.-based Domo Tactical Communications (DTC).
Codan (ASX:CDA) - Incoming managing Director & CEO, Alf Ianniello

" Codan (ASX:CDA) appoints new Managing Director and CEO

Codan (ASX:CDA) appoints Alf Ianniello as its new Managing Director and Chief Executive Officer.