Market Herald logo


Be the first with the news that moves the market
  • Esports Mogul and Tier One Entertainment have entered into a partnership agreement to launch a Branded Hub
  • This Hub is a way for influencers and gamers to establish a profile and promote their events
  • The Branded Hub is expected to launch this month
  • Shares in Esports Mogul are steady, trading for 1.2 cents a share

Esports Mogul has entered into a partnership agreement with Southeast Asian talent agency Tier One Entertainment.

This agreement will see Mogul and Tier One launch a Branded Hub which will generate revenue from memberships and subscriptions.

Under this partnership, Mogul will become the exclusive platform provider for all Tier One influencer and streamer online tournaments.

“We’re thrilled to extend our influencer and streamer outreach and partnerships in Southeast Asia alongside Tier One,” Esports Chief Marketing Officer Mark Warburton said.

“Tier One is a strong esports organiser for Mogul to partner with and we look forward to working closely with their talented influencers and streamers in entertaining and supporting the video games and esports communities,” he added.

Tier One is an influencer talent agency based in the Philippines with a reach spanning across Southeast Asia and more than 200 gaming streamers and influencers in the region.

Collectively, the influencers have a following of more than 7.6 million and views of over 62 million on YouTube and Twitch – a live video streaming service.

Branded Hubs, which are powered by Mogul, are a way for influencers and gamers to establish profiles on Mogul to include their marketing and branding, embed their own streaming channel, and support their fan base and community.

It’s also a way for the gamers to promote and run their events.

Tier One’s Branded Hub will enable centralised tournament creation, administration, branding and marketing on the one interface.

It will also feature individuals such as Biancake, a gamer who has more than 1.3 million followers on various social media platforms.

Mogul and Tier One have entered a revenue-share agreement with monthly subscribers, memberships and new user fees going to Mogul.

The initial monthly membership fee paid by users of the Branded Hub to Mogul is expected to be US$2 per month, of which Mogul will retain 40 per cent.

The Branded Hub is expected to launch this month.

Shares in Esports Mogul are steady today, trading for 1.2 cents apiece at 1:05 pm AEDT.

ESH by the numbers
More From The Market Herald
Bill Identity (ASX:BID) - Incoming CEO, Michele Garra (left)

" Bill Identity (ASX:BID) appoints Michele Garra as new CEO

Bill Identity (BID) has appointed a Telstra and Optus senior executive as its new Chief Executive Officer.
Peppermint Innovation (ASX:PIL) - CEO and Managing Director, Chris Kain

" Peppermint Innovation (ASX:PIL) signs with payment gateway Dragonpay

Peppermint Innovation (PIL) has signed an agreement with one of the Philippines’ largest and most reliable online payment gateway platforms, Dragonpay.
Tesserent (ASX:TNT) - Non Executive Chairman, Geoff Lord

" Tesserent (ASX:TNT) posts ‘strong’ start to FY22

Tesserent (TNT) is reporting a ‘strong’ start to the 2022 financial year, despite a slip in turnover in the September quarter.
Security Matters (ASX:SMX) - CEO, Haggai Alon

" Security Matters (ASX:SMX) increases customer receipts in Q3

Security Matters (SMX) has delivered a recap of its quarterly activities during the three months ending September 30 2021.