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Netccentric (ASX:NCL) - Executive Chairman, Ganesh Kumar Bangah
Executive Chairman, Ganesh Kumar Bangah
Source: EY Malaysia
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  • Netccentric (NCL) is set to integrate with multinational eCommerce company Shopify through its subsidiary, Nuffnang Live Commerce
  • Nuffnang provides a live selling service that can be used via the likes of Facebook Live, allowing users to secure items in their shopping cart via a live comment system
  • The integration is hoped to enable Nuffnang Live to increase its revenue opportunities through transaction and subscription fees
  • Nettcentract has tipped there may be more integrations to come, with the Shopify arrangement said to represent “the first of several”
  • Netccentric is up 2.17 per cent following the announcement trading at 23.5 cents per share

Netccentric (NCL) is set to integrate with multinational eCommerce company Shopify through its subsidiary, Nuffnang Live Commerce.

The company’s Nuffnang Live eCommerce system provides a live selling service for merchants via the likes of Facebook Live which looks to automate and reduce the workload for merchants associated with live selling.

The systems allows users to immediately direct items to their shopping cart ahead of check-out by using a live comment system.

More broadly, the integration is hoped to enable Nuffnang Live Commerce to increase its merchant base and subsequent revenue opportunities through transaction and subscription fees.

It also means Shopify merchants should gain the ability to select products from their Shopify catalogue and directly sell through live streaming.

Netccentric has tipped there may be more eCommerce platform integrations to come, with the Shopify arrangement representing “the first of several” integrations planned.

The company maintains these sorts of deals have the potential to further boost engagement and “stickiness” — items that encourage users to stay on the site for a longer period.

Netccentric Executive Chairman Ganesh Kumar Bangah says the company is looking to expose Nuffang Live to as many merchants, brands and businesses as possible.

“With the Nuffnang Live Commerce Shopify integration, we are making it easier for merchants on the Shopify platform to leverage live social video selling in a way that is quick to get started with an easy and seamless integration,” he commented.

Netccentric has not provided any further details regarding the deal.

Netccentric is up 2.17 per cent following the announcement trading at 23.5 cents per share at 12:30 pm AEDT.

NCL by the numbers
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