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Nutritional Growth Solutions (ASX:NGS) partners with internet sensation Gavin Thomas
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  • Nutritional Growth Solutions (NGS) has partnered with celebrity and social media influencer Gavin Thomas to promote Healthy Height in China
  • 10-year-old Gavin is from Minneapolis, United States, has more than eight million followers on social media platforms and his GIFs have been used more than a billion times in China
  • The Healthy Height product range is a protein shake that boosts children's nutrition to help them grow
  • Under the contract, Gavin will promote the Healthy Height product range of campaigns
  • On market close, NGS is in the grey and trading at 23 cents per share

Nutritional Growth Solutions (NGS) has partnered with celebrity and social media influencer Gavin Thomas to promote Healthy Height in China.

10-year-old Gavin is from Minneapolis, United States, and is a famous and much-loved internet celebrity in China, known as the "fake smile boy." His signature memes show him with an uneasy but polite smile, expressing forced optimism in uncomfortable situations.

Gavin has more than eight million followers on social media platforms, and his GIFs have been used more than a billion times in China.

Additionally, he has been on China's edition of ELLE Magazine, a special guest at Chinese technology conventions and is the youngest recipient of the Weibo Influencer Award. Weibo is a Chinese social media platform similar to Twitter.

Under the contract, Gavin will promote the Healthy Height product range through social media campaigns, physical appearances and associated brand ambassador activity.

The Healthy Height product range is a protein shake that boosts children's nutrition to help them grow.

CEO and Managing Director Liron Fendell says NGS and Gavin are a great match.

"He’s much loved by both kids and parents alike in China who identify with his quirky personality and engage with him as a person," she said.

"Being a reasonably short boy for his age, Gavin is also already a user of our products, so will be able to communicate to Chinese families with integrity about our patented, scientifically formulated and clinically tested nutritional shakes and snacks with proven functional benefits to assist children in reaching their
maximum height," she added.

Notably, under the terms of the agreement, Gavin Thomas will be issued options as payment.

On market close, NGS is in the grey and trading at 23 cents per share.

NGS by the numbers
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