OpenDNA Ups China’s E-market with Novatti

E-commerce marketing aggregator OpenDNA has entered an agreement with Chinese online payment platform Novatti. OpenDNA offers artificial intelligence capabilities on its marketing model to help online servers reach target demographics. Novatti’s platform assists in international online-purchases made by Chinese bank users, commonly done through mobile services WeChat and Alipay. RooLife customers in Australia, will now be able to make payments through Chinese banking, and on WeChat and Alipay services online and on mobile. Novatti CEO Peter Cook says the partnership will strengthen Australian businesses and create new ease of online shopping for Chinese tourists in Australia. “OpenDNA and Novatti are enabling new revenue streams whilst helping tourists and general Chinese consumers to better interact with Australian businesses and to purchase additional Australian products and services,” he said. WeChat and Alipay services are extremely popular among Chinese tourists, business investors and, long term residents in Australia. OpenDNA CEO Bryan Carr expressed delight in partnering with Novatti and the opportunity to service WeChat and Alipay users.

“Our RooLife online platform combined with Novatti’s innovative payment processing capability which manages AUD transactions across WeChat and Alipay is a powerful combination that we expect to apply across multiple sectors including retail, tourism, education and real estate services to name a few,” he said.

Please see the announcement attached.