- Punters across Colorado can now place their bets with PointsBet (PBH) after the bookmaker officially launched in the rocky mountains
- It's the fifth American state to host the company's sportsbetting program
- Prior to this, PBH launched in Illinois, Indiana, New Jersey, and Iowa
- Now, it's got Michigan in its sights, with a debut slated for early next year
- Today's launch comes after PointsBet inked sponsorship deals with an array of Colorado sporting teams
- Recently, the company also won big at the eGaming Review North America Awards, walking away with three key accolades
- Despite today's news, PointsBet shares sunk in early morning trade
- The ASX 300-lister shed 2.77 per cent to trade for $11.22
Punters across Colorado can now place their bets with PointsBet (PBH) after the bookmaker officially launched in the rocky mountains.
The consumer discretionary stock made the announcement today, meaning Colorado is the fifth American state where PointsBet hosts a sportsbetting program.
Prior to Colorado, PBH launched betting programs in Illinois, Indiana, New Jersey, and Iowa.
It seems the bookmaker has also set Michigan in its sights, with the company confirming it's planning to launch in the rust belt state during FY21's third quarter.
Based on PointsBet's reporting calendar, investors should expect some news between January and March next year.
"Launching in Colorado, the site of PointsBet’s U.S. headquarters, is an extra special moment for the business," U.S. CEO Johnny Aitken said today.
"As always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game," he continued.
PointsBet's latest launch follows a string of strategic sponsorships in the rocky mountains state. Recently, the company became the exclusive partner for the NBA's Denver Nuggets, as well as a key sponsor for both a hockey and lacrosse team. PBH is also aligned with the NFL's Colorado Buffaloes via a multi-year corporate sponsorship.
Recently, PointsBet picked up some accolades for its U.S. programs. At the eGaming Review (EGR) North America Awards, the company walked away with U.S. Sports Betting Operator of Year, U.S. Socially Responsible Operator of Year; and the U.S. Rising Star awards.
Despite today's news, PointsBet shares sunk in early morning trade. The ASX 300-lister shed 2.77 per cent to trade for $11.22 at 11:35 am AEDT.