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- Pure Foods Tasmania (PFT) has strengthened its partnership with Monde Nissin Australia with an extended distribution of products from Woodbridge Smokehouse into 1400 independent stores
- The distribution is forecast to grow Woodbridge Smokehouse’s revenue by 50 per cent in FY21, compared to the previous financial year
- More broadly, PFT’s revenue is expected to increase by a minimum of 15 per cent in FY21 compared to the prior financial year
- The products initially being offered by Monde include cold smoked salmon and ocean trout
- Pure Foods Tasmania is up 3.13 per cent, trading at 99 cents
Pure Foods Tasmania (PFT) has announced Monde Nissin Australia will add Woodbridge Smokehouse products to its national portfolio to service the independent market.
Pure Foods Tasmania was formed in 2015 with the aim to acquire, grow and develop premium food businesses in Tasmania.
Originating from the Philippines, Monde Nissin Australia has been in the food business for over 35 years, selling into 35 countries. In Australia, the company owns many brands including Black Swan, Nudie, Wattle Valley and Peckish.
Monde Nissin will distribute the Woodbridge Smokehouse products into Victoria, New South Wales, ACT and Western Australia, with the product set to hit shelves in early February, making their products available to a further 1400 independent stores.
This extended distribution is the result of a successful trial in South Australia and the Northern Territory, where Woodbridge Smokehouse was available in 48 stores in December.
With the current momentum, Pure Foods expects Woodbridge Smokehouse revenue to increase by a minimum of 50 per cent in the 2021 financial year, compared with 2020.
Based on this additional distribution and strong growth across all Pure Foods businesses, PFT’s revenue is expected to increase by a minimum of 15 per cent in the 2021 financial year, compared to FY20.
The products initially being offered by Monde include cold smoked salmon and ocean trout, in 100-gram and 200-gram packs, with the offering set to expand to hot smoked products if the launch proves to be successful.
Pure Foods Tasmania is up 3.13 per cent, trading at 99 cents at 11:05 am AEDT.
