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Pure Profile (ASX:PPL) - Chairman, Andrew Edwards (right) - The Market Herald
Chairman, Andrew Edwards (right)
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  • Pure Profile (PPL) has ended the day 76 per cent in the green after releasing a cash-savvy report for the June quarter
  • Pure Profile connects brands with customers by engaging them through direct-to-consumer technology platforms
  • Net cash from operating activities saw a 500 per cent increase from $301,000 at the end of the March quarter to $1.5 million at the end of the June quarter
  • Software development expenses were $485,000, which is down from the $654,000 in the March quarter
  • Additionally, Pure Profile received $264,000 from the Jobkeeper allowance
  • Company shares closed a significant 76.5 per cent in the green to trade for three cents

Pure Profile (PPL) has ended the day 76.5 per cent in the green after releasing its quarterly report for the June quarter.

Pure Profile connects brands with customers globally by finding and engaging them through direct-to-consumer technology platforms. The company claims to deliver "next-generation" marketing solutions for over 700 brands, publishers and research groups.

At the end of the June quarter, Pure Profile generated $1.5 million in net cash from operating activities. This is a significant 500 per cent increase from the $301,000 net cash from the March quarter. This increase was mainly due to a reduction in operating expenses.

Another improvement includes less net cash used in investing activities during the June quarter. During this period, software development expenses were $485,000, which is down from the $654,000 in the March quarter.

The company also recorded no net cash used or generated from financing activities. In the March quarter, the company used up $550,000 for financing activities.

Additionally, Pure Profile received $264,000 from the Jobkeeper allowance.

July board changes

Following the quarter, on July 13, Pure Profile announced the appointment of CEO Martin Filz. Martin's appointment is effected from August 3. The company expects he'll join the board while Chairman Andrew Edwards will revert back to Non-Executive Chairman.

Company shares closed a significant 76.5 per cent in the green to trade for three cents each.

PPL by the numbers
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