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Pureprofile (ASX:PPL) - Non Executive Chairman, Andrew Edwards
Non Executive Chairman, Andrew Edwards
Source: Mumbrella
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  • Online research and digital advertising firm Pureprofile (PPL) joins forces with the largest parenting community in Southeast Asia, theAsianparent (TAP)
  • Under the agreement, TAP members will be invited to access Pureprofile surveys, allowing them to collect points that can be redeemed for e-gift vouchers
  • This partnership is expected to create the largest insights panel of parents and expectant parents in Singapore
  • The deal is for an initial 12 months with an automatic renewal
  • On the market this morning, Pureprofile is up 13.2 per cent and trading at 6 cents per share

Online research and digital advertising agency Pureprofile (PPL) has joined forces with theAsianparent (TAP), the largest parenting community in Southeast Asia.

The partnership will use Pureprofile’s software-as-a-service technology, already used by Flybuys, Raiz and News Corp, to create an exclusive, standalone research community for TAP.

Members will be invited to access Pureprofile surveys through a dedicated website, allowing them to collect points that can be redeemed for e-gift vouchers that are accepted at more than 700 retail outlets.

This partnership is expected to create the largest insights panel of parents and expectant parents in Singapore, giving brands and businesses a better understanding of the thought processes and behaviours of millions of families.

TAP has a community of over 30 million mothers and is available in 11 languages across 13 countries.

“We are thrilled to partner with theAsianparent to aid brands and companies uncover insights from parents and their important everyday decisions, beliefs and sentiment,” Pureprofile CEO Martin Filz said.

“TheAsianparent’s 35 million strong member base have a voice that companies want to hear.”

Notably, the deal is for an initial 12 months with an automatic renewal.

On the market this morning, Pureprofile was up 13.2 per cent and is trading at 6 cents per share at 11:24 am AEDT.

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