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Pureprofile’s (ASX:PPL) share price soars following CEO appointment
  • Technology company Pureprofile (PPL) was up more than 400 per cent today after appointing a new CEO
  • Martin Filz will take on the role of CEO from August 3 and he will replace Nic Jones, who resigned as CEO and Managing Director in August last year
  • Martin has held multiple senior executive roles and is currently Managing Director and Chief Revenue Officer of business intelligence platform, Eureka AI
  • Pureprofile's share price has continued to rise, up 425 per cent and shares are trading for 4.1 cents each just before market close

Technology company Pureprofile (PPL) was up more than 400 per cent today after appointing a new CEO.

Martin Filz will take on the role of CEO from August 3 and he will replace Nic Jones, who resigned as CEO and Managing Director in August last year.

These roles were filled by Chairman Andrew Edwards.

"We have been looking for an industry expert and proved business leader to join our team and the Board is pleased to have Martin join Pureprofile as CEO," Andrew said.

"He has extensive experience within the market research industry, with particular focus on data and insights, which form the core of our business. We could not have asked for a better individual to maintain our current momentum and lead the next phase of Pureprofile's growth journey," he added.

Martin has held multiple senior executive roles and is currently Managing Director and Chief Revenue Officer of business intelligence platform, Eureka AI.

"I am delighted to be joining Pureprofile. The core business is very strong and has a solid base on which the build," Martin commented.

"We are firmly in the right area of insights and are well positioned to take advantage of the client move to data being faster, better and more insightful," he said.

"I am looking forward to bringing my skills and experience to the organisation and working closely with the global teams, boards and clients," Martin added.

Pureprofile's share price has continued to rise, up 425 per cent and shares are trading for 4.1 cents each at 4:02 pm AEST.


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