Join our daily newsletter At The Bell to receive exclusive market insights
- QMS Media has completed the acquisition of TLA Worldwide.
- It anticipates the acquisition of Stride Sports Management Holdings to happen next week
- Earlier this month QMS announced it will acquire TLA worldwide and Stride for $32.7 million
QMS Media has completed the acquisition of TLA Worldwide and anticipates the acquisition of Stride Sports Management Holdings next week.
Earlier this month QMS announced it will acquire TLA worldwide and Stride for $32.7 million.
Stride, or TLA, is a sports media marketing group representing players across AFL, Cricket, Netball and Olympic sports in Australia and the UK.
QMS is a leading outdoor media company in Australia and New Zealand.
QMS CEO Barclay Nettlefold says the completion of the acquisition of TLA forms a key component of its vision to develop QMS Sports.
“Sport with its superior advertising appeal is one of the largest and highest growth segments in the market and represents a significant growth opportunity for QMS,” he said.
“Our multi-channel strategy enables advertisers to capture the full value of the sports ecosystem leading up to, during and post, in stadia sporting events through our expanding global integrated sports platform,” Barclay added.
The acquisition will see the current TLA CEO, Craig Kelly become the CEO of QMS Sports Australia.
“Becoming part of a global integrated sports platform, that will lead the way both locally and internationally to capitalise on the continued growth of the sports sector, is incredibly exciting for our team,” Craig said.
Together the TLA and Stride acquisitions is expected to report a Calendar Year (CY) 2019 of earnings before interest, tax, depreciation and amortisation of approximately $6 million, pre synergies.
Synergies of $1-2 million are expected to be known before the end of CY2020.
The company believes it is well positioned to drive significant growth from the expanded global sports platform.
“Looking forward we will continue to assess compelling consolidation opportunities that further enhance this platform and meet our strategic and financial objectives,” Barclay said.
