Source: Reuters
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  • RooLife (RLG) is launching a TikTok Cross Border Flagship Store in China which will service well-known global brands
  • The company will sell cosmetics brands in cooperation with investment and sales channel, China Cross Border Trading (CCTG)
  • Growth in the first three months is expected to be in excess of $300,000 with further growth after as the store operation and customer base mature
  • With RLG’s launch on TikTok, the company now has a broad footprint of sales channels and customer reach operating on three of the largest online sales platforms in China
  • RLG shares are down 13.3 per cent, trading at 1.3 cents

Digital marketing and e-commerce company RooLife (RLG) is launching a TikTok Cross Border Flagship Store in China which will service well-known global brands.

The company will sell cosmetics brands in cooperation with investment and sales
channel, China Cross Border Trading (CCTG), which leverages on the networks and infrastructure of established Chinese duty-free operators.

RooLife expects sales in the first three months will be in excess of $300,000 with further growth expected as the store operation and customer base mature.

“Strategically this is a big step for RLG and confirms the value of our relationship with CCTG and the channels to market in China they bring,” Managing Director Bryan Carr said.

“The opening of the TikTok store significantly increases our sales potential for brands selling on this globally recognised platform to such a big and still rapidly growing shopping segment.”

Live streaming to sell goods in China is booming with the value of goods sold through
live streaming promotions forecast to increase 100 per cent this year to $425 billion, according to analysts at PingAn Securities.

With RooLife’s launch on TikTok, the company now has a broad footprint of sales channels and customer reach operating on three of the largest online sales platforms in China – Alibaba’s Tmall, Pinduoduo and now ByteDance’s TikTok.

TikTok, also known as Douyin in China, is one of the fastest growing social media platforms with over 7.38 million users in Australia and 689 million people globally.

RLG shares were down 13.3 per cent, trading at 1.3 cents at market close.

RLG by the numbers
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