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- Online retailer RooLife (RLG) has reported strong revenues through November and is expecting 20 per cent growth this quarter
- The company attributes the growth primarily to the burgeoning sales of recently launched Nuria, COLAB, and Kiwi Health stores
- All three were launched to coincide with AliBaba’s Singles Day shopping festival on November 11 and have been experiencing good traction with customers
- The company will also partner with Ignite Growth Brands to provide brand management, marketing and online sales for the Kadalys cosmetic range
- RooLife has also partnered with Reid Fruits for a WeChat mini app to integrate marketing and product authentication tech — so customers can be sure what they’re buying
- The integration of the security features into a consumer engagement platform and media campaign mark a first for the company
- RooLife Group is trading grey for 3.1 cents
Online retailer RooLife (RLG) has reported strong revenues through November and is expecting 20 per cent growth this quarter.
Expanding market
The company attributes the growth primarily to the burgeoning sales of recently launched Nuria, COLAB, and Kiwi Health stores.
All three were launched to coincide with AliBaba’s Singles Day online shopping festival on November 11 and have been experiencing good traction with customers.
RooLife is expecting to build on this growth in coming months with the launches of two new online stores: BLIS Technologies (NZX:BLT), the developer of the world’s first advanced oral probiotics and the highly successful cosmetic brand, and Total Beauty Network’s INIKA Organic store.
RooLife has also confirmed it will partner with Ignite Growth Brands to provide brand management, marketing and online sales for the Kadalys cosmetic range.
Kadalys is an award-winning French cosmetics brand, producing cruelty-free anti-aging products from certified organic sources.
This latest agreement takes the value of RooLife’s announced contract wins since
March to $12.3 million — if the company hits its performance targets.
Aside from sales, RooLife is also now dipping its toes into the world of product authentication.
New app
In partnership with Reid Fruit, one of Australia’s largest cherry producers, the Reid Fruits WeChat mini app will integrate marketing and product authentication tech.
Specifically, the app will fuse RooLife’s Guzhang consumer engagement and social commerce platform with Laava Smart Fingerprints and Source Certain International’s (SCI) provenance verification technology.
This will allow Chinese consumers to confirm Reid Fruit’s provenance and authenticity.
The partnership combines scientific and digital security measures to give Reid Fruits strong brand protection.
Integrating the security features into a consumer engagement platform and media campaign is a first for RooLife.
It’s not expected initial revenues will be significant, but the advance is potentially an important one for RooLife’s platform going forward, particularly in Asian markets where counterfeiting and mislabelling can be problematic.
RooLife ManaginG Director Bryan Carr says the collaboration is a win for both companies.
“The Reid Fruits WeChat app is a great example of social eCommerce marketing which also delivers product verification and confidence to Chinese buyers of Tasmanian cherries,” Bryan said.
“We are delighted to be working with another great Australian brand in China and integrating innovative Australian technology,” he added.
The company has made no mention of rolling out authentication capabilities across its other online outlets.
RooLife Group is trading grey for 3.1 cents at 12:26 pm AEDT.
