- RooLife Group (RLG) has been appointed as Murray River Organics' cross border e-commerce provider for China
- Under the partnership, RooLife will manage Murray River's brands and product sales, and will provide digital marketing services
- The three-year contract is expected to deliver revenue of $10 million, with strong sales anticipated in the last two years
- The company has now secured a total of roughly $20 million in contracts over the last 10 months
- Shares in RooLife Group remained steady at the close of trading yesterday at a price of 2.4 cents each
RooLife Group (RLG) has been appointed as Murray River Organics' cross border e-commerce provider for China.
Headquartered in Victoria, fellow ASX-lister Murray River produces and sells certified organic food products within the natural food and snack market globally.
Under the partnership, RooLife will manage Murray River's brands and product sales in cross border channels to China, and will also provide digital marketing services to promote and sell the products.
These channels will include the Tmall Flagship store as well as major national retail chains such as Costco, Ole and Hema.
"Our export growth focuses on Australian products that are better for you that meet the increasing global demand for clean, trusted and healthy food," said Birol Akdogan, Interim CEO of Murray River Organics.
"RooLife's experience and expertise in digital marketing and e-commerce will certainly bring the Murray River Organics brands closer to the global consumer and we are genuinely excited by the opportunity to work more closely with them," he added.
The three-year contract, which is subject to sales and performance milestones, is expected to deliver approximately $10 million in revenue.
RooLife will immediately focus on developing sales with an emphasis on increased turnover in the second and third years of the deal, which may be extended by mutual agreement.
"We are delighted to be partnering with Murray River Organics to market and sell their high-quality food products into China," said Bryan Carr, Managing Director of RooLife Group.
"With strong demand for healthy foods and with an online shopping market of more than 700 million shoppers, we see great potential for the Murray River Organics range in China," he concluded.
Shares in RooLife Group remained steady at the close of trading yesterday at a price of 2.4 cents each.