Southern Cross Media (ASX:SXL) - CEO and Managing Director, Grant Blackley
CEO and Managing Director, Grant Blackley
Source: Radio Today
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  • Southern Cross Media (SXL) enters a two-year broadcast agreement with Network 10, beginning July 1, 2021
  • The agreement will see Network 10 extend its content from channels 10, 10 Bold, 10 Peach and 10 Shake into regional Queensland, Victoria and NSW
  • This includes hits Network 10 shows such as MasterChef Australia and Australian Survivor as well as live Matildas, Socceroos and A-League matches
  • Further, from August 1, Southern Cross will broadcast Sky News Regional in regional markets across Victoria, Queensland, Southern NSW and Spencer Gulf
  • Shares in Southern Cross are down 5.53 per cent and are trading at $2.10 at 11:21 am AEST

Southern Cross Media (SXL) has entered a two-year broadcast agreement with Network 10, beginning July 1, 2021.

The agreement will see Network 10 extend its content from channels 10, 10 Bold, 10 Peach and 10 Shake into the regional Queensland, Victoria and NSW areas.

This includes hits Network 10 shows such as MasterChef Australia, Australian Survivor and The Bachelor Australia and live Matildas, Socceroos, A-League and FFA Cup matches.

Southern Cross has proven itself to generate excellent revenue outcomes for its partners, improving its sales power ration from 1.03 in H1 FY17 to 1.12 to H1 FY21 under its partnership with Nine.

Unfortunately, Nine Entertainment (NEC) advised Southern Cross in mid-March that it would not be renewing its agreement beyond the June expiry.

“SCA’s strength in regional Australia, combined with Network 10’s growing audience will deliver a great experience for both viewers and advertisers,” Chief Operating Officer and Executive Vice President, ViacomCBS Australia and New Zealand Jarrod Villani said.

“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong and successful partnership for years to come.”

Southern Cross is continuing its supply agreement with Seven West Media (SWM) across the Tasmania, Darwin, Spencer Gulf and Central markets until June 30, 2022.

Additionally, from August 1, Southern Cross will broadcast Sky News Regional in regional markets across Victoria, Queensland, Southern NSW and Spencer Gulf.

“We are thrilled to announce a new affiliation agreement with Network 10 for the next two years and look forward to promoting and monetising 10’s expanding suite of premium content,” Southern Cross Austereo CEO and Managing Director Grant Blackley commented.

Shares in Southern Cross were down 5.53 per cent and were trading at $2.10 at 11:21 am AEST.

SXL by the numbers
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