SportsHero (ASX:SHO) - CEO, Tom Lapping
CEO, Tom Lapping
Source: Tom Lapping/LinkedIn
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  • SportsHero (SHO) has launched its eSportsHero platform and prediction tournaments in Australia in partnership with established eSports tournament organiser, EGN Gaming
  • SportsHero will operate and co-brand esports prediction tournaments for EGN’s Australian registered user base as the first season of EGN’s biggest annual tournament, the AVPL Super League FIFA 2022, kicks off in just three days
  • Additionally, the eSportsHero platform will showcase a world-first artificial intelligence eSports Ai predictor on a dedicated page, which will be promoted to EGN’s Australian esports audience of over 40 thousand people
  • An affiliate agreement with Palmerbet has been executed and integrated into the eSportsHero platform, entitling SHO to receive $50 for each referral to Palmerbet and 25 per cent of the ongoing Palmerbet winnings from that referral
  • Shares ended the day 5.26 per cent in the red to 3.6 cents

SportsHero (SHO) has launched its eSportsHero platform and prediction tournaments in Australia in partnership with established eSports tournament organiser, EGN Gaming.

The company announced it was developing the hub in October last year, the same year EGN successfully launched its beta version of the AVPL Super League FIFA, which models the English Premier League.

SportsHero will operate and co-brand esports prediction tournaments for EGN’s Australian registered user base as the first season of EGN’s biggest annual tournament, the AVPL Super League FIFA 2022, kicks off in just three days.

Revenue generated from AVPL Super League FIFA 2022 prediction tournaments is expected to be shared on an 80 per cent to 20 per cent, SportsHero to EGN basis.

Following completion of the AVPL Super League FIFA 2022 tournaments, SportsHero intends to white label the deal structure to multiple esports communities worldwide under mutually beneficial commercial arrangements to scale and drive revenue growth.

Additionally, the eSportsHero platform will showcase a world-first proprietary artificial intelligence eSports AI predictor on a dedicated page, which will be promoted to EGN’s captive and active Australian esports audience of over 40 thousand people.

For an introductory monthly fee, users will be able to enhance their experience by subscribing to the company’s live Ai predictor and securing monthly access to the AI predictor’s esports match predictions, which will cover professional esports tournaments globally.

SportsHero’s social online prediction tournaments will include free to play eSports “Beat the Predictor” competitions where users can compete against the Ai Predictor and other users to climb the eSportsHero leaderboard ladder for the chance to win money and prizes.

SportsHero CEO Tom Lapping said the company’s goal is the ‘gamify the game’ by offering alluring esports prediction tournaments.

“The launch of our unique and exciting artificial intelligence FIFA eSports Predictor in Australia with an established Australian esports tournament organiser, for what is their largest and most ubiquitous tournaments of the year, is an exciting moment for SportsHero and all of our shareholders.”

“In so doing, we are seeking to deliver world first stimulating user experiences that are expected to unlock new revenue opportunities, including affiliate gaming revenue and the introduction of brand partners and advertisers.”

An affiliate agreement with Palmerbet has also been executed and integrated into the eSportsHero platform, entitling SHO to receive $50 for each referral to Palmerbet and 25 per cent of the ongoing Palmerbet winnings from that referral.

Shares ended the day 5.26 per cent in the red to close at 3.6 cents.

SHO by the numbers
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