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SportsHero (ASX:SHO) - CEO, Tom Lapping (left) - The Market Herald
CEO, Tom Lapping (left)
Source: The Australian
  • SportsHero (SHO) has launched the first fully localised Indonesian platform for international football
  • This platform, named Olahbola, is dedicated to international football and Indonesian football fans who follow other leagues, such as the English Premier League and Spain's La Liga
  • This launch coincided with the restart of La Liga and the English Premier League on June 11 and June 17 respectively
  • Olahbola will utilise Dugout's video content after SportsHero secured a two-year partnership with the company in early May
  • Dugout's video content allows clubs to engage, grow, and educate their fan base
  • SportsHero has ended the day 5.56 per cent in the green, with shares trading for 1.9 cents each

SportsHero (SHO) has launched the first fully localised Indonesian platform for international football.

The platform is called Olahbola, the name given to the collective chant of Indonesian football crowds. It also translates to football in English.

This Indonesian version is dedicated to international football and Indonesian football fans who follow other leagues such as the English Premier League and Spain's La Liga.

This launch coincided with the restart of La Liga and the English Premier League on June 11 and June 17 respectively.

Olahbola will utilise Dugout's video content after SportsHero secured a two-year partnership with the company in early May.

Dugout is co-owned by 10 of the largest football clubs, and its video content allows clubs to engage, grow, and educate their fan base.

It creates more than 2500 professional videos per month, with global views exceeding 400 million.

"Throughout the COVID-19 pandemic, we have been diligently working to enhance our platform and to coincide the Olahbola launch with the resumption of major international football leagues," CEO Tom Lapping said.

"Olahbola presents SportsHero with a huge opportunity to connect with the millions of passionate football fans in Indonesia and to foster a dedicated group of Indonesian football followers through content engagement and gamification," he added.

SportsHero has ended the day 5.56 per cent in the green with shares trading for 1.9 cents each in a $5.907 million market cap.


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