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- The Food Revolution Group (FOD) develops a plant-based protein smoothie under the Juice Lab brand
- The company’s smoothies use fava bean protein and will be initially sold at Coles, with wider distribution expected in June 2022
- The new range will initially include two 350ml fresh chilled variants, both including 16 grams of protein per serve
- CEO Steve Cail says it has been a great 12 months for the Juice Lab brand
- FOD shares were up 2.38 per cent at 2.2 cents at 1:23 pm AEDT
The Food Revolution Group (FOD) has developed a plant-based protein smoothie under the Juice Lab brand.
The company’s smoothies use fava bean protein and will be initially sold at Coles, with wider distribution expected in June 2022.
The new range will initially include two 350ml fresh chilled variants, both including 16 grams of protein per serve which will be available in store in late February.
FOD’s plant protein range has been developed to meet significant consumer demand for readily available plant-based nutrition options.
Juice Lab Carbonated Wellness Drinks range now has national distribution in both Coles
and Woolworths.
CEO Steve Cail said it has been a great 12 months for the Juice Lab brand.
“In early 2021, we were first to market with wellness shots which dominate with over 55 per cent of market share and we also released the Carbonated Wellness cans late 2021,” he said.
“The new smoothies range is another great healthy product initiative, signifying a significant expansion of our Juice Lab wellness offering into the high growth plant protein segment.
“There are many challenges incorporating plant protein in a way that meets consumer taste expectations and I’m incredibly proud of our R&D team who have broken new ground delivering a first to market protein smoothie using fava bean protein.”
FOD shares were up 2.38 per cent at 2.2 cents at 1:23 pm AEDT.
