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- The Food Revolution Group (FOD) has launched its plant-based all-natural range into the $650 million Australian health and wellness market
- The initial range will include three Juice Lab Super Shots — Focus, Immunity and Digest — which are already selling in Coles and will be rolled out to Metcash, IGA, Drakes and Foodland from March 20
- The company is also now looking to enter its Juice Lab Carbonated Wellness range into the $3 billion Australian carbonated market
- The Food Revolution Group shares are up 7.89 per cent, trading at 4.1 cents
The Food Revolution Group (FOD) has launched its plant-based all-natural range into the $650 million Australian health and wellness market.
FOD is an Australian food processing company that uses a combination of conventional and custom-developed juice processing equipment to manufacture a range of high-quality juices, fibres, infused fruits and fruit waters.
The initial range will include three Juice Lab Super Shots: Focus, which contains ginseng, guarana, calamansi and ginger, Immunity, featuring ginseng, turmeric and ginger, and Digest, with apple cider, acacia and wheatgrass.
“Being first to market with an all-natural, plant-based product in the wellness beverage category is a massive achievement,” said FOD CEO Tony Rowlinson.
“Preventative foods & beverages is the fastest-growing sector within the $4.8 billion U.S. market. Although we have developed nine variants, the first three variants are now selling in Coles and are rolling out into Metcash, IGA, Drakes and Foodland from March 20.”
The Juice Lab range has also been presented to Woolworths and major petrol and convenience outlets, with the company expecting to sell the product in more than 1800 stores.
FOD is also looking to enter its Juice Lab Carbonated Wellness range into the $3 billion Australian carbonated market, offering a healthy alternative to Australians. The range includes four flavours: Uplifting, Recover, Focus and Calm.
The Juice Lab Carbonated Wellness drinks are set to be presented to all major petrol and convenience outlets, including 7- Eleven, Coles Express, Ampol, Woolworths Metro and BP.
The Food Revolution Group shares are up 7.89 per cent, trading at 4.1 cents at 12:36 pm AEDT.
