Total
0
Shares
Market Herald logo

Subscribe

Be the first with the news that moves the market
  • The Food Revolution Group (FOD) has launched its plant-based all-natural range into the $650 million Australian health and wellness market
  • The initial range will include three Juice Lab Super Shots — Focus, Immunity and Digest — which are already selling in Coles and will be rolled out to Metcash, IGA, Drakes and Foodland from March 20
  •  The company is also now looking to enter its Juice Lab Carbonated Wellness range into the $3 billion Australian carbonated market
  • The Food Revolution Group shares are up 7.89 per cent, trading at 4.1 cents

The Food Revolution Group (FOD) has launched its plant-based all-natural range into the $650 million Australian health and wellness market.    

FOD is an Australian food processing company that uses a combination of conventional and custom-developed juice processing equipment to manufacture a range of high-quality juices, fibres, infused fruits and fruit waters.  

The initial range will include three Juice Lab Super Shots: Focus, which contains ginseng, guarana, calamansi and ginger, Immunity, featuring ginseng, turmeric and ginger, and Digest, with apple cider, acacia and wheatgrass.

“Being first to market with an all-natural, plant-based product in the wellness beverage category is a massive achievement,” said FOD CEO Tony Rowlinson.

“Preventative foods & beverages is the fastest-growing sector within the $4.8 billion U.S. market. Although we have developed nine variants, the first three variants are now selling in Coles and are rolling out into Metcash, IGA, Drakes and Foodland from March 20.”

The Juice Lab range has also been presented to Woolworths and major petrol and convenience outlets, with the company expecting to sell the product in more than 1800 stores.

FOD is also looking to enter its Juice Lab Carbonated Wellness range into the $3 billion Australian carbonated market, offering a healthy alternative to Australians.  The range includes four flavours: Uplifting, Recover, Focus and Calm.   

The Juice Lab Carbonated Wellness drinks are set to be presented to all major petrol and convenience outlets, including 7- Eleven, Coles Express, Ampol, Woolworths Metro and BP.

The Food Revolution Group shares are up 7.89 per cent, trading at 4.1 cents at 12:36 pm AEDT.

FOD by the numbers
More From The Market Herald
Adairs (ASX:ADH) - CEO & Managing Director, Mark Ronan

" Adairs (ASX:ADH) acquires Focus on Furniture for $80m

Adairs (ADH) has agreed to purchase Focus on Furniture for an enterprise value of $80 million.

" PointsBet Holdings (ASX:PBH) awarded sports betting supplier license in Virginia

PointsBet Holdings’ (PBH) subsidiary has been awarded a temporary supplier license to offer online sports wagering in Virginia, USA.
The Market Herald Video

" RAS Technology (ASX:RTH) makes ASX debut following $29m IPO

RAS Technology (RTH) had a successful first day of trading on Tuesday, with shares climbing 6.6 per cent following the company’s $29 million...

" Wide Open Agriculture (ASX:WOA) signs oat milk agreement with Woolworths

Wide Open Agriculture (WOA) has signed a distribution agreement with Woolworths for its oat milk, OatUP.