Source: Healthy Generation
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  • The Food Revolution Group (FOD) has provided updates on its business following the appointment of Tony Rowlinson as CEO
  • FOD says a thorough review of operational efficiency has been undertaken and areas of improvement have been outlined
  • Trials at the company’s new Mill Park facility have been successful and a range of plant-based wellness supplements and collagen products will be launched in the second half of the year
  • The first product to be launched will be Eridani, which is said to improve the appearance of skin, nails, and hair, while also boosting metabolism and reducing inflammation
  • Despite the impact of COVID-19, FOD has also reported strong growth in its Original Juice Brand
  • Additionally, the company’s launch into Coles supermarkets performed above expectations and has also delivered positive results during its recent Woolworths roll-out
  • FOD will continue to focus on delivering its beverages and fast-track the launch of its wellness supplements
  • Company shares are up a slight 2.13 per cent on the market and are currently trading for 4.8 cents each

The Food Revolution Group (FOD) has provided updates on its business following the appointment of Tony Rowlinson as CEO.

Tony was appointed as CEO in mid-April, replacing John Florey, who did not specify why he was leaving.

He has extensive experience and has held senior executive roles in Australia, the United Kingdom, and South Africa.

Product efficiency

FOD says it has undertaken a thorough review of operational efficiency and outlined areas of improvement.

“With strong end product demand, our attention has been focused on identifying key areas of opportunity within the business,” Tony said.

“An extensive review of our operations highlighted the need to improve our operational performance and efficiencies. We have identified over $2 million of initial operational and supply chain improvements that we will focus on in this financial year,” he added.

Juice recovery plan

FOD has commissioned a juice recovery plan to reduce the amount of waste generated as it manufactures its products.

The company believes that this will significantly improve operating margins.

Additionally, FOD will aim to save labour costs by better managing its peel wastage process.

Supply chain

For the next two years, FOD has secured supply from 200 major Australian orange growers, which will improve process efficiency and benefit the company’s operating margin.

FOD has also secured sourcing for other raw materials, which will be used in its bottles, labels, and packaging.

Mill Park clean room and launch of Eridani

Trials at the company’s new Mill Park facility have been successful and a range of plant-based wellness supplements and collagen products will be launched in the second half of CY20.

The first product to be launched will be Eridani, which is said to improve the appearance of skin, nails, and hair, while also boosting metabolism and reducing inflammation.

This is expected to launch in August.

“Commissioning trials at the new state-of-the-art Mill Park facility have been successful, and we look forward to launching our range of plant-based wellness supplements and collagen products aimed at the Chinese and other export markets in the second half of CY20,” Tony commented.

Re-launch of Original Juice Brand

Despite the impact of COVID-19, FOD has experienced strong growth in its Original Juice Brand.

The company’s launch into Coles supermarkets performed above expectations and it has also received positive results from its recent Woolworths roll-out.

“Although the total Australian beverage market has been severely impacted by COVID-19, the demand for Original Juice Company premium orange juice has been very pleasing,” Tony said.

COVID-19 update

To maintain the safety of its staff, FOD is continuing to implement a number of measures such as reduced staff, increased hygiene practices, daily temperature checks, and remote working where possible.

Looking ahead, FOD says it will continue to focus on delivering its beverages and fast-track the launch of its wellness supplements.

FOD is up a slight 2.13 per cent on the market and shares are trading for 4.8 cents each at 2:05 pm AEST.

FOD by the numbers
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