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  • Tinybeans has signed a new 12 month contract with Mom365 – expanding the already existing relationship between these two companies
  • The new contract is expected to bring over 400,000 new mothers to the Tinybeans platform
  • Revenue through Tinybeans subscriptions will be shared 50/50 with Mom365
  • Currently more than two million users are registered to Tinybeans in over 170 countries

Technology platform Tinybeans has announced that it has signed a new 12 month contract with Mom365.

This contract is an extension on the already existing relationship with Mom365, who is the largest provider of professional newborn photography in the U.S.

This new contract is expected to bring over 400,000 new mothers to Tinybeans’ platform. This is double the amount of new parents that joined under the original agreement in 2014.

Revenue will be shared 50/50 with Mom365, and Tinybeans is expecting its revenue to grow through to 2020 based on the contract.

CEO of Tinybeans Eddie Geller, is pleased the relationship has been extended.

“Mom365 has been a valued partner since 2014 and we’re excited to grow this relationship even more,” he said.

“In our expanded partnership, we will offer these new families the Tinybeans premium experience on a free three-month subscription basis. We look forward to demonstrating the value of our platform to these new families and in turn driving monthly active users and revenue growth.”

Tinybeans was founded in 2012 by Stephen O’Young after he built a website to track his children’s milestones and an app as a way to share the photos with his family.

Starting from humble beginnings there are now more than two million users in over 170 countries.

Mom365 is the U.S’s largest professional newborn photographer and it offers photos from birth and all the important milestones. But not only the baby is photographed, parents, family and friends will also be included.

The photos will then be framed, made into a scrapbook or put onto their website so it can be easily shared.

Tinybeans shares are up 11.3 per cent trading for $1.08 as of 12:12pm AEST with a market cap of $32.05 million.

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