Tinybeans Group Limited has signed an advertising contract with LEGO Systems, Inc. Tinybeans was founded in Sydney in 2012.
It is a modern family album and baby journal app which connects parents with the right tools and resources to enjoy their children’s life stories.
This contract is the largest contract which Tinybeans has signed since its foundation. It will incorporate LEGO’s advertising in its products, specifically its new DUPLO toys, onto Tinybeans’ platform.
The Company is very eager to see the impact on its revenues, which will be CPM based.
Tinybeans CEO Eddie Geller says “We’re so proud to partner with such an iconic brand, as it again proves the immense value of Tinybeans to brands in our space. Tinybeans’ smart and agile analytics will empower us to target and share the benefits of DUPLO products with the right families to help their child’s development and reinforce Tinybeans’ growing power as a trusted source of child-related product recommendations.”