- Wattle Health Australia has signed a collaboration agreement with Chinese nutritional dairy company Nouriz
- The companies will work together to create a new brand of certified Australian organic powder products
- This agreement opens up opportunities for Wattle Health to target China, which is the world’s largest market for its products
- Wattle Health remains steady on the market this morning and is trading at 53 cents per share
Wattle Health Australia has signed a collaboration agreement with a leading Chinese nutritional dairy products company, Nouriz.
Nouriz sells imported nutritional products in the China market. In 2016, China Animal Husbandry Group (CAHG) became the largest shareholder in Nouriz.
Under the agreement, Nouriz and Wattle Health will set up a 50/50 joint venture (JV), to manufacture and sell a range of Australian organic nutritional dairy products into the China market.
The dairy products will be sourced from the Corio Bay Dairy Group (CBDG). The companies will look into further opportunities with CBDG products.
Under the JV agreement, Wattle Health and Nouriz will create a new brand of certified Australian organic powder products.
This agreement gives Wattle Health the opportunity to distribute dairy products into China, which is the world’s largest market for nutritional dairy products.
Wattle Health Executive Chairman Lazarus Karasavvidis believes the company has secured an exceptional and experienced partner to market and distribute milk powder in China.
“Nouriz has a strong on the ground presence and deep experience in selling premium dairy products in the China market,” Lazarus said.
“With the Corio Bay spray drying facility on track for completion in the first half of 2020, the new JV will have access to a range of high-quality organic powders for sale into the China market,” he added.
Nouriz Chairman Liu Ning says that China recognises Australia as a country that has very good farming land with a history of exporting high quality dairy products.
“China consumers also consider dairy products from Australia to be premium due to the quality systems from farm to market,” Liu said.
“Nouriz is excited to be collaborating with Wattle Health and Corio Bay Dairy to develop a range of premium organic consumer products from Australian organic milk for Chinese consumers,” he added.
Wattle Health remains steady on the market this morning and is trading at 53 cents per share.