- Wellfully (WFL) can now use the “SWISS MADE” label and the associated logo comprised of the Swiss flag on all RÉDUIT products, effective April 26
- The label optimises brand positioning of Wellfully’s products across markets and visually associates the products with the highest international quality standards of Swiss brands
- Studies have determined additional value added by the Swiss logo to be as much as 20 per cent of the sale price for products when compared to goods from other origins
- WFL shares are up 11.3 per cent, trading at 6.9 cents
Wellfully (WFL) has been cleared to use the “SWISS MADE” label and the associated logo of the Swiss flag on all RÉDUIT products, effective April 26.
The prestigious “SWISS MADE” label optimises the brand positioning of Wellfully’s products across all global markets and visually associates the products with the highest international quality standards of Swiss brands.
Studies have determined the additional value added by the coveted Swiss logo
to be as much as 20 per cent of the sale price for certain products, and as much as 50 per cent for luxury items, when compared to comparable goods from other origins.
The rigorous review and certification processes conducted by the authorities lasted
several months and included inspection of Wellfully’s Swiss production site for both
quality and cost performance.
The confirmation was finally granted by a Lugano authorised notary and legal office confirming compliance with SR 232.11 Federal Act of August 28 1992 on the Protection of Trade Marks and Indications of Source, as well as 232.112.3 Ordinance on the Use of Swiss Indications of Source for Cosmetic Products.
Each formulation has been checked and reviewed by a legal counsel based on the
“Swissness legislation” which requires that at least the 60 per cent of the manufacturing
costs for cosmetics are sustained in Switzerland.
The formulation must also have at least 80 per cent of the research, development and production costs sustained in Switzerland.
The “Swissness” is further protected by the Swiss Federal Institute of Intellectual
Property (IPI) which is responsible for examining, granting and administering industrial property rights.
WFL shares were up 11.3 per cent to trade at 6.9 cents at market close.