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Wellness & Beauty (ASX:WNB) to sell JBronze tanning products in Coles
Source: The Daily Mail, Natalie Page Photography
  • Wellness and Beauty Solutions' (WNB) subsidiary, The Giving Brands Co (GBCo), will sell its JBronze products, inspired by Aussie supermodel Jenifer Hawkins, in Coles supermarkets
  • The products are expected to be on sale in roughly 800 Coles stores from mid-August, which is expected to earn the company more than $2 million over the 2021 financial year
  • The company said the Australian made self-tanning products are 100 per cent vegan, palm oil-free and paraben-free
  • WNB Managing Director and Chief Executive Officer, Christine Parkes, said strong growth in the self-tan market was driven by consumers wanting the look of a golden tan, without dangerous extended sun exposure
  • Wellness and Beauty is trading in the grey today, with their shares last trading for 0.6 cents each.

Wellness and Beauty Solutions' (WNB) subsidiary, The Giving Brands Co (GBCo), will have its JBronze products, inspired by Aussie supermodel Jenifer Hawkins, sold in Coles supermarkets.

GBCo said the supermodel has been intimately involved in the creation of the Jbronze range, which includes self-tanning mousses, creams, illuminiser, and oils that are applied to create a 'sunless golden tan all year.'

The JBronze range. Source: WNB.

“There has been strong growth in the Australian self-tan market in recent years. This has been driven by consumers wanting the look of a golden tan, without exposing themselves to the dangers of extended sun exposure. "

Managing Director and Chief Executive Officer, Christine Parkes

The products are expected to be on sale in around 800 Coles stores from mid-August and are set to reap over $2 million over the 2021 financial year.

The company said the Australian made self-tanning products are 100 per cent vegan, palm oil-free and paraben-free.

Wellness and Beauty is trading in the grey today, with their shares last trading for 0.6 cents each at 12:45 pm AEST.


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